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How to optimize a blog post in 2017
When it comes to optimizing a blog post in 2017 some of you may be lost because you either don't know how to do it or you've been out of the game so long that you've lost that magical touch lol. Don't worry, not much has changed so you should be able to pick this up pretty quick if you knew how to do it a while back Below I'll go over 6 quick tips on what to do with your blog posts in order to optimize them for 2017. Enjoy
If you've been writing for a while you will already know that the title of your blog post can attract or deter people from clicking on them whether it's in a PPC campaign or the organic rankings. If you haven't been writing for a while, well, now you know. What you'll want to do is get your titles to be under 60 characters to appease the mighty Google and also so your title doesn't get cut off in the results. You should include one of your keywords near the beginning of your title for the best SEO benefits and less of a chance it will get cut. It your keyword is near the end of the title and you hit 65 or 70 characters, your risking your main keyword in the title being cut off and now your conversions may be dwindling. You'll need to make your titles seem natural and not spammy.
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- Spammy: Buy Backlinks or Backlinks from SEOclerks
- Spammy: Backlinks - buy them at SEOclerks
Do you see the difference? You don't want to just jam another keyword in there if it's not natural. Type it out how you actually talk and you should be safe, unless you talk like Yoda
When you're writing your descriptions you'll need to think of a natural way to optimize them just like your titles. You can't just jam it with keywords and expect it to rank. I like to put 2 keywords in my descriptions and I've seen a good amount of rankings because of it. Write your descriptions how you naturally would talk or type and be sure to make it slightly intriguing because people will be more likely to click through if they have a question or are interested.
The one thing that I don't like about a description is that it's not always guaranteed to be what Google or the other search engines index in their SERPs. They could decide that a few sentences from the middle of your body would be best to show to everyone searching on their engine. You'll have to take the good with the bad, or you can force the search engines to make your description what is shown muahahaha!
When it comes to writing a heading you need to think of it as a sort of title to what you're about to talk briefly about. You will want to get a keyword into your heading for the best SEO benefit and also so people on your website know exactly what they're about to read. Again, you need to make sure that your keyword fits in the title and it doesn't look spammy. The search engines hate spammy looking titles, don't use them lol.
When you're writing up your content you will need to remember that you cannot use your keywords too many times. If you go over a 3% to 4% keyword density, you're getting in the danger zone and your post could be seen as breaking the guidelines set forth by Googles search team and they will give you a slight penalty. The penalty is easily removable, but you'll want to avoid it none the less. Another reason keyword stuffing is not good is because your visitors will begin reading your content and be turned off by it. It's extremely difficult to read something with a high keyword density and I know that I always close the page without finishing. You should always write something up for your visitors and not the search engines. The more genuine you seem, the better it will be for you and your website when Google and the other search engines index your pages
A lot of times people will pass this part up because it requires some coding. I know that if I'm running a fully PPC lead generating website I won't bother with image optimization, but that doesn't mean you can overlook it too. You'll need to add alt tags to your images so that the search engines can easily understand what the image is all about. If your image has the file name 3948skl.png then how is Google suppose to see that image and what it's for? If you add an alt tag to 3948skl.png that shows Google the image is about a dog, backlinks, sky diving, etc. they will be able to assess your page better.
Another thing I like to do that isn't talked about much is optimizing the file names of my images. If an image has a guy jumping a dirtbike over a hill, I'll name the file guy-jumping-dirtbike.jpg or whatever fits with the image. This way the search engines will see the words "guy jumping dirtbike" and possible show me a little more love than if I were to just add an alt tag
Usually you don't have to worry about this part because most blogging platforms will take your titles and add them in as the URL. So if your title was "Dogs catching frisbees at the park" then your URL will likely be examplesite.com/blog/dogs-catching-frisbees-at-the-park" Depending on how you have it set up, you might not have "blog" in the URL at all which I like better because it shortens the URL allowing me to guarantee my keyword to show up
With Google doing all it's updates and targeting phrases more than exact match keywords now, you'll want to make sure that everything you do above is on point. If you slack off on some of them, you can almost be certain that you won't rank for everything you're trying to
It's not too difficult to optimized a blog post in 2017 if you follow the tips above. Just be dilligent and don't slack off because you're getting tired of posting or you have somewhere to be. Just save your post as a draft and come back to it when you're not tired or rushed and you'll be grateful that you did
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