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Some info about keyword research that might help you.
Keyword research is the main thing that will determine if you're getting into a good niche that can be dominated quickly or if it's going to take time. It's also a good way to figure out if it's worth targeting at all because the amount of time you'd have to put into the website may not be worth your time in order to make money in the long run. I say this because by the time you rank one competitive niche website you could have 10 low competitive niche sites ranked and making money. Sure your high competitive niche website would be making more money than you could count, but the success rate for these types of websites is extremely low.
Now the thing with keyword research is that you can figure out rough estimate on how much traffic a particular search will get, but you can never estimate the profits. You can be selling a $100 item and getting ranked for keywords with 10,000 searches a month and not making a single sale. On the other hand you can be ranked for dozens of keywords that are getting 1,000 searches a month and getting sales everyday. The amount of searches a keyword is getting doesn't always relate to an increase in sales, so you'll have to pick your main keywords strategically.
Over the years I've had plenty of clients sign up with me for my SEO and Online Marketing services and they give me a list of around 50 keyword, which 45 of them are extremely difficult to rank for in 1 to 3 months. What I do is I ask them for a list of keywords to target and also so I can get a good idea of what they want to target. I don't tell them that I will target exactly the keywords they're giving me because a happy client is one that sticks with you, but not ranking for their keyword list makes them mad I'll figure out what keywords are getting 1,000 to 5,000 searches per month and I will target these first because they will usually rank quicker than the 30,000+ searched keywords. Now some of you are saying "Well if they don't rank for the keywords they sent you, won't they be pissed off?" and that has definitely happened, but not usually. It usually doesn't happen because they are getting 1,000s of new visitors coming to their website each week from the low competition keywords that I've targeted and they don't care anymore because of the sale increase I have gotten them in less than 3 months lol Now I will always target those highly difficult keywords, but they are my main priority with a new client because they hardly ever rank in the "happy client" timeline of less than 90 days
Keyword research comes second nature to me and it's always a part of my game plan, but that might not be the case for a lot of newer webmasters and online marketers. But don't worry, because I'm going to help you out a little bit
A couple ways to do some free keyword research:
- Google Adwords and Bing Ads - These are both PPC platforms, if you didn't know, and you pay for your ads to be placed on top of the searches for your desired keywords. That is of course if you can afford it if you're in a difficult niche. But I'm not talking about using Adwords for traffic, I'm talking about how you can use their keyword tools to figure out what keywords you should be targeting. Adwords will give you suggestions based on a list of keywords, or a single one, and you can go through to figure out a good idea of what gets a lot of traffic. Usually the ones that get the most traffic will be tougher to rank for, so target keywords that get around 1,000 keywords and you should be safe.
- Searching your main keywords on Google - When you do a basic search for something like "SEOclerks" you will get a ton of listings for, you guessed it, SEOclerks! But the listings are not what you're doing this for, you're actually looking for the suggestions at the bottom The suggestions are: seo marketplace, seoclerks facebook likes, roundshelf, gigbuys seoclerks vs fiverr, seoclerks instagram followers, seoclerks youtube and seoclerks twitter followers. If you were targeting a specific niche, not SEOclerks, you can add these keywords into your SEO plan because you know people are already searching them
You will always need to do good keyword research because if you're not, you will be failing more than succeeding. You could hit a golden nugget here and there, but it's likely that you won't and you'll just be wasting time and money. The keyword you're ranking for may get a lot of traffic but it might not make as much money as a keyword getting much less traffic. For this I would suggest targeting your lower trafficked keywords first and your higher trafficked ones after about a week into your campaigns
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