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Why do I need to write content for my website?
When it comes to websites you will always have to remember that if your content is not compelling, you won't have many readers. Writing content for your website is always a good thing because it will help you in many ways such as increased reader retention, increased search engine rankings which bring in traffic, building authority and increasing conversions. Below in the CD I will cover all of those points to show you exactly why you should be writing content or at least hiring someone to write it for you.So let's begin, shall we
Increased Reader Retention
When you're writing for your users you will eventually get a good amount of content on your pages and this will turn into people reading more than just the one article they come to your website for. Keeping people on your website is one of the best ways to turn them into loyal fans who keep coming back week after week. If you can keep writing compelling content that is edgy or cutting edge they will share it with friends and in turn bring in more readers that could eventually turn into fans.
Increasing your reader retention isn't always an easy thing to do because people have a 5 second attention span when online. They will get to a page and just skim over most of it unless you have something popping out that catches their attention. If your content titles and body are attention grabbers then these readers will stay on your website for a good amount of time, which is what every webmaster is trying to do
Increased Search Engine Rankings
You, Me and all of the other online marketers are fighting for those top rankings in the search engine results pages because they bring us that holy grail which is what we also called super targeted traffic lol. By writing great content and optimizing it you will also be increasing your chances of increasing your search engine rankings. Now you won't see this happening over night because as with all SEO it does take some time and effort to get ranked. Just publishing a great article and getting it crawled won't make Google rank you #1 for competitive term within their search results. You'll have to do a lot of work in order to be seen as an authority in order to get your articles ranked easily, but you can do exactly this over time
Once you are in Googles good graces it will seem like you just publish a good article with a decent amount of information and the next day you're getting traffic. This is because you're now seen as an authority, or trusted, and Google doesn't have to baby you when you submit content to your website.
Just like mentioned above, increasing your authority is not an easy thing to do, but it can be done. If you keep creating high quality content for your readers you will eventually get the golden ticket to the SERPs (sort of). You will be given the glorious stamp of approval by all the search engines and you'll notice that not only an increase in traffic from long tailed keywords but your short tailed, or main keywords, are beginning to pull in traffic due to you ranking higher than normal.
To increase your authority you will not only have to post great content on your own website but you will have to post on other platforms, websites and blogs. Target websites that have a good amount of natural traffic and domain authority in order for your content to be read and possible get some traffic from directly. After you get a few dozen of these articles out you will notice an increase in authority since these other authority websites are linking back to you.
In the end we're all chasing more profits, and if you're not, you're just a liar lol. By creating amazing content that brings people in on a daily basis you're going to be seeing an increase in your conversions. It doesn't matter if you're working with adsense or selling a product, you'll see more clicks on your ads or more sales in your dashboard. Search engine traffic is the thing that every webmaster wants because it converts much higher than anything else out there. Of course you could run a PPC campaign but that's search engine traffic so you can't really compare it.
By becoming an authority and increasing the speed of your content getting spidered, indexed and then ranked you are increasing the time it takes to make money for your time invested into the project. And we all know that time is money
Do the right thing and take your time creating content for your readers. Become and authority within your niche and you will hopefully be blessed with more traffic due to you ranking almost over night for long tailed keywords and much quicker for short tailed keywords. Taking your time on content for your website will only increase your conversions and make you a happier marketer in the long run
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