What is the difference between dofollow link and nofollow link?
For the beginners in SEO there are a lot of terms which are really confusing one of them are dofollow and nofollow links. So what are dofollow links and what are nofollow links?
These are the default type of links which you find on the web.
These links are the links which are used to create backlinks and generating link juice for our website.
It will appear on the site same as the nofollow link which will take you to the site if you click on it. The main thing is that it allows both humans and the robots sent by Google or other search engines to reach your site. This will help you to get traffic as well as rank higher in the search engines. Google and other search engines only consider the dofollow links that are pointing to your site. Nofollow links- These are just the simple HTML attributes which are used to prevent the bots sent by search engines to follow a link and reach your site. It's HTML form is almost as same as dofollow link but just a simple attribute like "rel=nofollow" is added in the tag. It will appear the same as the dofollow link. But the main difference is that it will allow only the humans to follow this link and reach your site and not the bots sent by Google or other search engines. This will not help you to get indexed on the SERPs. Only real humans will be able to follow your link and visit your site. One other type of nofollow link- Robots Meta Tag- This stops the robots sent by search engines from following any link on a webpage. What is the main use of nofollow links? Suppose someone puts a bad or spammy link on your site by blog commenting then the search engines will penalize you as well and lower your rankings because they found it on your site. If you are an affiliate marketer then nofollow links are very useful. If the bots sent by Google find out a lot of affiliate links on your site then you will surely come down in the SERPs. So, always use nofollow attribute for your affiliate links so that only humans visit your site and make you profit and prevent the robots to follow your link. Hope you enjoyed this article.