Content is King, but Marketing is Queen and runs the household.
As it says, Content is king but marketing is Queen and runs the household! Content writing is a huge thing when it comes to top rankings because Google, Yahoo!, Bing and the other smaller search engines want to see a website with something new and unique. Copied or spun content never ranks as well as unique content unless there is a glitch in the matrix lol.
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So lets get to it!
Why exactly is Content King?
Well content is king because the search engine users want to see something new and not something that they've already read a dozen times on other websites that have covered the idea, product or event. A good example of this is if you were writing about a video game covering a specific weapon, would you just copy and paste someones post about it and say it was your own or would you take the time to write it in your own words? Writing it in your own words will get you more followers and return visitors because it was unique and they like that!
The big 3 search engines want to please their users so they want to put unique and fresh content in front of their eyes. By posting your own content you're pleasing the search engine gods and in return they show you a little bit of love in the rankings department lol
Be sure to optimize your content, but not too much. If you do it just right you will see a better jump in the rankings as opposed to if you over optimize your articles and get no love because you were doing too much. Write your articles for your readers and not to please the search engines and you'll usually please the search engines. They want the articles to be readable for the real people who they will be sending to your website. If you write something like "SEO is the best SEO because SEO is going to rank your SEO websites" (SEO being your keyword) they will not rank your site because you're just trying to abuse their system. Why exactly is Marketing the Queen who runs the household?
Marketing is Queen to the content king because it's much more powerful than fresh and unique content. The only thing is that you need BOTH to survive in todays online battle for rankings. Just by having hundreds of great articles that are fresh and unique won't get you top rankings, you need to do some marketing to get them found and to be seen as more popular. On one hand you can do loads of marketing with little content on your website and it won't go well while on the other you can do a lot of content generation with no marketing and it also won't go well. You need both to survive.
What you can do:
Write articles and post them on niche related website or blogs but be sure to get your link in the article.
Be active on social media because you never know how much traffic will come from facebook, reddit, Google+, etc.
Build backlinks to your backlinks (tier link them). This usually helps boost your tier 1 backlinks.
Get posts on websites like HuffingtonPost, BuzzFeed, etc. This will only help your marketing and brand building.
Well, that's an overview of why you need marketing as well as fresh content