Alongside with my other topic about how you find competitors keywords, I'm going to ask you this:
How do you come up with good keywords?
First of all, I need to find out my competitors keywords which is the reason for my other topic, but I would also like to know how you can come up with "better keywords" so to speak.
I mean, most of my competitors have probably been using the "best ones" already. - So I'll have to outrank them using the same keywords, and/or, use other, similar keywords, which haven't been used as much.
How do you guys do this? - Is there any tools you can use or is it pure imagination?