I want to know the easiest way to find out my competitors keywords?
It seems there's literally endless of keyword tools you can use, "semrush keyword tool" among hundreds of others. - I'm looking for one, good, reliable option.. And I would obviously prefer if there's a free option.
As I am by no means an expert on the subject I would also appreciate any guidance I could get on this, more of a step-by-step explanation.
I'm aware of most of the competitors already so I would need to find out the keywords they've used, and I would also like to know if it's possible to outrank them.