Big news coming from Google this week. They decided to prioritize mobile searches and indexing over the desktop version.
As far as I understand the difference will be in how often Google index will be updated. Mobile will get updated more often and the desktop version will take longer to update.
So, how would this new turn of events affect our search engine optimization efforts?
Well, it basically means we will now have 2 Google indexes, meaning you may rank on first place for desktop places for a certain keyword, but if you lack AMP pages or your page doesn't load under 3 seconds, you may not rank not even on the first page for the mobile index.
Keep in mind the actual "breakup" hasn't happened yet but it will be live soon enough. If you weren't a believer already in website mobile optimization and how mobile has actually become, here is the ultimate proof! Get into mobile optimization if you want to keep that organic traffic flowing!