Ok, last few months I've been a little obsessed with ranking for RankBrain. This is why I've tried finding way and methods to optimize websites for Google RankBrain.
For those of you that don't know what RankBrain I'll explain it in this post with some examples.
Let's say we have the following search queries:
Best HBO shows
Best shows on HBO
Good HBO shows
What to watch on HBO
Are all of the searches above are very similar, would agree? All the people doing all these different searches basically want the same thing: for Google to show them what to watch on HBO.
RankBrain will understand all these keywords are basically the same thing and will help users by giving them the best content out there.
But here is the catch: this can mean it will be the same content, the same website, and the same page, even though that content may not rank in the traditional on-page point of view for all these keywords.
I'll be explaining Google RankBrain signals and how Rankbrain will decide on what pages to rank first in my next post.