How important is spying on your competitor's websites?
I spend a lot of time looking at what my competitors are doing and what the overall trends are for a certain niche or website I'm promoting or doing SEO for.
Sure, you may say I can use this time for better things like actually improving my own SEO and developing my own ideas but ignoring what your competitors are doing can be a big mistake.
In the online industry, things can change over night and if you are not vigilant enough to notice and adapt to changes you may find yourself out of the game.
What should you look for?
New website functionalities
New marketing campaigns
New SEO and content updates
What should you copy?
Don't just copy a good idea, improve it and adapt it for your own website and clients. You need to make sure the idea is successful, wait a while (but not to long) to notice how things will turn out for your competitor.
What do you think about spying your competitors?
What kind of tools are you using to figure out marketing strategies and SEO techniques when it comes to your competitors?