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The Top 5 Things Every Successful Business or Freelancer Needs to Do To Be Successful
We've had some great discussions posted lately on Freelancing, being a freelancer and succeeding as one. And it's been some really eye opening stuff! Stuff that even advanced, experienced freelancers can learn from. That's what's so great about the SEOClerks Community Discussion area. In that it's really bringing out the best in the best freelancers and making newbie freelancers better, smarter, more successful freelancers!
But when you are working as a freelancer, or a sole entrepreneur and running a business of any kind. There are some things you should be or would be doing at a minimum, in order to get more sales, clients and business and expand your business and freelanceship.
And in my opinion, these are the 5 minimum things you should be doing to take yourself, or your business to bigger and higher levels of success!
1. Personal and Brand Name Building
Whether you're doing personal freelance services for other people yourself, or you're doing it as part of a business. You'll need to establish yourself, your name or your business name on the Internet if you are to actually get new clients, sales and business revenue. Fortunately, SEOClerks makes that a much easier process else without it you might need to establish yourself as a solo entrepreneur in other ways. However, there are sites that make it easy for you to establish your presence on other sites like social media sites and Web 2.0 blogs etc. Check out How to do brand name research and build your brand on other sites.
2. SMM (Social Media Marketing)
So social media marketing is a big part of being a freelancer or affiliate marketer or even if you're a business that uses social media sites to connect with people that are interested in your brand or services etc. You wont get rich quick with social media, but it can be very powerful for building your brand name or even establishing yourself on social media sites as an expert in your niche or industry. You'll probably be doing a lot of it which involves regularly posting new updates and your blog posts, services etc to your social media pages and profiles.
3. Content Marketing
Content marketing is unavoidable if you are a webmaster or a blogger. And it can involve doing many different things from creating sales and landing pages to blog posts, white papers or eBooks and other forms of content that people can download, spark conversations and conversions. Quite simply, content marketing can play a huge part of being a successful website, blog, freelancer or affiliate marketer.
If you own and run your own website or blog or affiliate site. You'll need to do some form of SEO (Search Engine Optimization) on it in order to get it ranking higher in the SERPs (Search Engine Results Pages). There is both on-page which can involve improving site structure and layout, usability and mobile friendliness/responsiveness and adding content etc and off-page SEO which involves building links to your site from other sites. Whether they are related sites/blogs or just high authority sites.
5. Email Marketing
They say the money is in the list for a reason. Because email marketing can cost literally nothing to do and the ROI (Return On Investment) it can provide makes it something you should be doing for that reason alone. If you own your own portfolio or affiliate site or blog, you should start collecting email subscribers from your current reader base and traffic and social media followers which you can then send simple newsletters to which can encourage and promote more repeat visitors and traffic to your site, other social media pages and earn you sales too in the process.
It's clear to see that these are the main 5 things any freelancer will have to do at some point along the line of their freelancing career. Whether that's doing it for yourself, or doing it for your clients or both! It's pretty much impossible to get away from them and not have to do them at some point along the line. Although some freelancers might not be doing all of them. If you want to see bigger and better success, you probably should!
Do you do all of these things yourself as a freelancer?
What other things are there they must do in order to become bigger, better and more successful freelancers?