What is a long tail keyword in SEO?

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What is a long tail keyword in SEO?

What is a long tail keyword? How important is it on SEO?


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I have read in one discussion that a long tail keyword is actually a key phrase which means it is composed of several words. An example is the keyword car which you want to be specific so you add the manufacturer and the keyword becomes cartoyota. But for the more specific kind of Toyota car then you can maybe add suv to mean you are looking for an SUV type of car that is made by Toyota.

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