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Do keyword rich domains have an advantage over brandable domains?



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Do keyword rich domains have an advantage over brandable domains?

Matt Cutts talks about keyword rich domains (for SEO and search engine rankings) over brandable domains.

In the video, he suggests that keyword rich domains might not always have the advantage over brandable domains.

Think about all the branded domains such as Google, Facebook, Yahoo, Reddit, etc that don't have keywords in their domain but are hugely popular and whose pages always rank well.

Which type of site (keyword rich domain or brandable) do you think performs better in search engines? Please share your thoughts.

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centurion

Hello Beverly
Have a wonderful day.

Important keyword based domain name selection can give a facility- its true but by any keyword you can make it brand in this world by the proper utilization of your objective about your website. Like Google, Facebook, Twitter- they were all unknown keywords. But now a days they are a brand. If you do proper SEO- than any keyword for your domain will be a brand by your hard try or by doing hard SEO.

Thanks
Centurion




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vinaya

It is really hard to establish a brand. Unless you do it like facebook that became sensation in short time, it is hard to establish your brand. It takes years to establish the brand. That's why I prefer keywords rich domains. If you have keywords in the domain, you can make your keyword your brand later. Let me illustrate you have a business with a name White Tiger, you create a domain with white tiger in it. Do you think a lot of people will be searching white tiger business?
Think is other wise. If your business is men's shoes, you create a domain with "men shoes" as keywords, your website will be found when people search for shoes.




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