Hi guys and gals,
I thought I would just start a small post about something I came across a week or so ago which I think most will find interesting.
If you didn't already know, Google have been making some subtle updates to their algorithms lately, and this is post any penguin announcements; Google in fact make updates all the time but this latest one seems to be quite significant.
As we all know and Google likes to drum into us, we should all be creating quality content. However, it now seems that if you have been into article marketing or press releases, the optimized anchor text is going to actually violate their guidelines.
It seems to be a bit of a grey (British spelling) area as the over-optimization penalty is already old news so maybe we really need to back off from building any keyword rich links on those types of platforms until we know what the deal is.
I'll be testing as usual so if I get a chance, I'll post the results here to see if there really has been any changes or not.