I am a brand disciple for Netflix
I LOVE Netflix. Yes, it's that good!
For years, I have been recommending friends to that service and my enthusiasm for the brand wins people over, even when competing services (like Amazon Prime) are available. I have an actual emotional reaction talking about Netflix. And, you can come up with a list of ten reasons why any other movie app is better, but this is the one for me.
I am very picky about what I like in terms of services and products, but if i find something that works for me, i use it for years even when others have moved on and am very active in converting others to that brand or product. Just speaking as a consumer, there are many choices out there, but if I like something, I'll pay good money for it and won't use anything else.
How does this apply to Freelancing or selling services on SEOClerks? Think of it as a little case study. My experience as a brand disciple is typical and there are similar brand fanatics for all kinds of products, brands, services and niches.
A brand advocate loves your product/site/service and buys occasionally but won't necessarily recommend you to others. This person is just as likely to use your brand as another favorite.
Brand disciples, on the other hand, are the superfan. These people will spend hours debating friends on why their favorite product is the best.
They are walking, talking billboards for the product or service they love.
And, almost every brand (product or service) has its 'share of brand disciples.
Think Apple fans who love the brand so much they will camp out on the street the night before to get the newest whatever Apple is offering and will defend it vehemently even if that product is worse than whatever else is out there.
The trick is to be able to win these people to your side, to make them your 24/7 advertising machine for whatever it is you are selling, whether social media services or something more mundane like cereal.
Tell me your best strategies for converting your one time customers into disciples.