Is PPC more effective than SEO at generating traffic?
Personally I think that SEO is the best way to increase traffic to your site. It may be harder to implement and require more effort, but at the end of the day it is the most effective and it is a long term solution for promoting a site properly. I agree that PPC could be used to supplement SEO strategies. Yet, I know that there are many who prefer to opt for PPC only. Is PPC just an easy way out?