What is The Best SEO Strategy for New Sites in 2016?
Over the years, SEO has changed and evolved. What used to work last year, might not work this year or the next. What mattered last year, might not matter anymore.
So as SEO is a constantly shifting thing, from one thing into another, how can you know what the best SEO strategy is for your website in 2016 and beyond?
We've all heard how content is king. And if you want to rank high you need to have a great site with great content that is of the highest quality and gets shared loads. And that only the highest quality backlinks that count these days.
And we all know that Google has released many updates from Pirate to Payday, Penguin to Panda, Pigeon & RankBrain with over 500 unknown updates a year rolled out. Basically showing they're on the case to make it much harder for webmasters to manipulate the SERPS to their benefit. Sending a message that it's much harder to rank sites than it used to be because of all these new requirements that your site needs to meet.
But does all that history and all these new updates and requirements, mean that you can't still rank a website for something worth ranking for with the right type of SEO strategy?
I personally say no, it doesn't. And that you can still rank a website high for something actually worth ranking for with the right type of SEO. And many webmasters and SEO's will tell you the same thing. Because, while the same old easy tricks don't work as well any more. And there are more pitfalls you can fall prey to (algo penalties) than there was before. Provided you stay clean and give them what they want there is no reason why your new site cannot become an authority site in its niche and rank #1 for something.
And I'm not expecting SEO's to give away their secrets here. But can you advise on or recommend a specific winning SEO strategy that works today in 2016 for new sites or care to give some general advice on going about it?
As for me I personally think it comes down to great content and good on-site SEO and structure. Great high quality backlinks from old aged sites in the same niche as yours. And backlinks from high authority sites and social media sites, shares (social signals). Along with adding new fresh content of 1000+ words with unique high quality images posted on a regular basis with social signals and shares added all the time works a treat.
IMHO there's always room for 1 more at the top! That's why you always have to keep trying new things. ;)