Are you looking to build backlinks yourself or outsource to a freelancer here on SeoClerks? Here are some things you should read prior to doing your linking.
Higher Search Engine Rankings
The main reason for building backlinks is to increase your SEO and Rankings. High quality links to your website help boost your search engine ranking. Search engines program their algorithms to sort out all the links aimed at your website and then they compare them with your competitors. In general, whoever comes out as the winner between you and your competition gets put on the top of the rankings.
You Can Boost Your Page Rank
Page rank is a factor when it comes to ranking websites. PR (Page Rank) isn't updated that often, but when it does you should see a good boost in your rankings if you did everything right.
Get Indexed Faster
If your website is brand new, Google is not likely to come eagerly wanting to see what you have. If you build high quality links aimed at your pages then Google will come knocking and want to crawl your pages. Getting your pages crawled is how you get indexed in their search engine.
Build Brand Authority
When people can find information about your company pretty easily online they will be more at ease to buy, subscribe and come back again. You should focus on obtaining high PR links from credible websites, do guest blogging on high PR websites in your niche and do some press releases that you know will get listed in Google News, Yahoo! News and Bing News. This will build your brand authority and overtime people will just buy from you without looking up who you are.
Not All Backlinks are the Same
There are plenty of services out there that will offer thousands of low quality links for a few dollars, avoid this. This will most definitely have a negative impact on your SEO. Even if you think you're doing everything right, Google could come down on you with the fury of a thousand suns (or so it seems like). Just be careful and focus on high PR links and not the tempting low quality links you can get in the masses.
Building backlinks to your website can be good or bad. High quality backlinks are a key factor when it comes to SEO. Each link is treated as a vote for your website in the search engine algorithm. In a perfect world, a website with the most links should be seen as the most trusted in the eyes of it's users and search engines.
But this isn't a perfect world and backlinks aimed at your site from harmful or shady websites can actually hurt your rankings.
When there are a vast amount of natural and high quality links aimed at your pages you will notice a huge benefit rather than thousands of easy links built overnight. Natural backlinks are from guest posts, blog posts, articles with your links in them and many more platforms.