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Nowadays email marketing is very powerful and important to grow up any business.
For my opinion EMS is still the king of marketing.
I've been using EMS for a long time, and i'm not very satisfied with results , i'm planning to change the company which currently i'm using for email marketing ,but i haven't found another yet....
I would like to hear some suggestion from you...
Email marketing is indeed a great direct marketing tool. It was actually one of the first marketing tools to be used by businesses who began to make the most out of the internet. There are some who feel that with social media email marketing may have become less popular or not as effective as it used to be. However I agree with you that it is still a very valid form direct marketing. Some of the best email marketing services according to reviews seem to be Aweber, Mail Chimp, Stream Send, Email Brain, Benchmark Email, Constant Contact, Get Response, Campaign Monitor, and Boomerang. Price considerations may be the first thing that comes to mind when comparing different email marketing services, however you should not stop there. Design and template options, analytics, deliverability and performance matter a lot. Functionality and usability are also critical. It may be a good idea to check if you can try out the service with a trial so as to see how you feel about it.
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Thank you for your useful answer, and suggestion. I need to do some research before taking a decision, and yes price is very important comparing to different EMS.
The only email marketing service I used is Mail Chimp and they are great. The prices can be a little bit steep but you can get different features for subscribing to different plans. If you have less than 2,000 subscribers and plan on sending no more than 12,000 emails per month, then you can get their service for free. Although you get less features with this plan. The other plans are more expensive but give you other feature like comparative reports and APIs for ecommerce systems. I am currently on the Growing business plan and paying $50 per month for it. The features are very good and you can track everything very easily; you can even connect it to Google Analytics.
It seems like email marketing was able to make a rebound against the popularity of the social media. Email marketing was the most potent before the social media came to fore because email was the main means of digital communication to users. But when social media became popular, the Facebook messenger also became popular that users were using the chat feature for their primary communication.