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How many times should you repeat a key phrase on a page?
As many times as you need to and that's it! Or maybe once more for good luck but don't push it! That's how I think about it. It doesn't matter how long your content is (although long content ranks better) as long as those keywords exist at least once whether in the title (which is the best place for them) or in the content or even in the meta description. I personally like to put them in the title, in the body and in the meta description once at least but not all the time and it depends. I don't adopt any theory that says you should put them 3-4 times or at least once or twice every 100 words or something I don't believe that at all and for one minute as long as the words were somewhere on that page or in the content once is fine. It's been said that the top part of your content (before the fold) is the most important part of it and carries more weight than any other part of it that is why links in the top part of your content are always given more preference over links further down or at the bottom of the page simply because that is where most of the activity is going on in that article or on that page. Once you get good rankings for something, you will naturally rank higher for these things anyway (naturally) so you don't have to abuse it and put them on the page any more times than you need to if they come up in whatever it is you are writing about, saying or explaining in that content.
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Nobody knows for sure, but in opinion of most SEO experts, keyword density for most important keywords shouldn't be more than 3-4%. There are many free keyword density tools online. Once you write about 30 articles and check keyword density for all of them, you will soon have that in your blood and won't have to check density never again.
3-4% is way too high these days!
Based on how many words would you say that is too high Bert? What about in todays times? Would you say that the percentage needs to be lower and that is the best thing to do? I only like to put them in a couple times really but I write synonyms around them and always put great content and lots of it but I never put more than I need for that purpose and that's it. That's the best strategy don't you think!?
If you write an article about very specific niche, it's hard to make keyword density below 3% for most important keywords.
2-3% keyword density is was the way i was taught to write proper SEO articles.
Not more than 3 to 4 times.
Recommended keywords/keyphrase usage is 5 percent. If your content is 1000 words, you can use just about 50 keywords/keyphrase. If you use more than 5 percent keywords/keyphrase it will be considered keyword/keyphrase stuffing. If you use less that 5 percent, it will be difficult to get high ranking on search engines. You should yose primary keywords as well as secondary keywords. Yout keywords/keyphrase should not only appear on the content body but alsso on the title.
It depends on the website. Normally, 5 times of the same keyword on the same page should be alright but do scatter then around. One in the title, the sub title and the remainder in different paragraphs
There are many discussions about the density of the keyword or key phrase on the web page. The most that I have read is the 3% to 5% of the density vis-à-vis the size of the contents. An example is when the content is 100 words long the keyword can appear 3 times to a maximum of 5 times. More than that number can be considered spamming or excessive keywords which is not legal according to some experts in the field.