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What are link farms? Why are they a bad neighborhood?
Google and other search engines don't like sites that try to artificially increase the PageRank of sites by adding lots of links. These are called link farms, and linking to one can lower your own PageRank score. But how can you tell if it is a link farm?
The best way to tell if a site is considered a link farm by Google is to find out it's PageRank. And the best way to do that is to install the Google toolbar in your browser (for IE and Firefox). Then surf to the page in question. Since PageRank is a Google technology, it's best to ask the source what they think.
The lower the PageRank, the more likely it is that Google thinks the site is some type of bad neighborhood. And Google doesn't like it when you link to bad neighborhoods, as linking implies that you think that site is high quality. So you should avoid linking to bad neighborhoods.
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On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group. Although some link farms can be created by hand, most are created through automated programs and services.If a series of sites link together or all link to one site, and they do not also link in and out with other quality sites, they create what SEO experts call a “bad neighborhood.” Linking to or from a bad neighborhood tells the search engines that your site is suspect.ss