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5 of the top reasons your startup might not be getting new customers
There are plenty of people who are starting companies and wondering why they're not getting any sales. There are plenty of reasons for this, but I'll cover the top five to eliminate the major causes!
Well, if you're reading this, you probably have a startup in mind, or you're in the beginning stages of running your company, and you're looking to boost your sales. One big problem people run into, when operating a business, is that they don't exactly know why they're not getting sales. Some of the reasons are pretty obvious while others don't stand out too much, but I'm here to help you understand a bit better
Your sales team might not be the best
One thing a lot of businesses need to pull in customers is a dedicated sales team. One big problem with a dedicated sales team is that they tend to be pretty expensive, and not many startups can bring top sellers on board in their early stages.
This means you might have chosen less than amazing salespeople to pitch your business, products, and services but they may not be able to close.
Think of it this way, it's better to have one amazing salesperson than a team of average ones, and that's because the better salesperson will cost less overall and have a better ROI. Sure, you may need to pay a higher commission on each signup, but they will bring in 10x the leads for your business, and that's something every CEO wants to see.
Your pricing structure is ridiculous
If you haven't done any of your research to see what your competitors are selling their products or services at, you may have priced your inventory too high, and that means no one will purchase from you. What you'll need to do is look over your top 10 competitors, see what they're selling, and price compare your services to theirs. You may not sell all the same things, so only price compare products and services that match with each other, and you will be able to get a low, medium, and high range of prices in your niche.
When you figure out a median for pricing, try to hit that, and don't go too high, or you'll lose customers. You don't always have to be the lowest when it comes to pricing, but you should pair a higher price with amazing content to seal the deal easier
You don't truly understand your market
A lot of business owners start because they think their idea is amazing, but they sometimes don't understand their market. They will set up a website, run some ads, and everything will fail because they could be targeting the wrong people, or they truly don't understand their market.
What you'll need to do is sit down, before you start running ads, and figure out who wants your product. If you can narrow down your targeting, you can boost your sales, and that's always a good thing when it comes to your ROI since you're not wasting money on clicks that won't convert.
Your customer service is awful
A major thing today, when it comes to converting someone into a paying customer, is your customer service and how well it's operated. Your website will be the starting point of where a person gets sold on a product, but your customer service will be what seals the deal and keeps them coming back.
If you don't have a ticket system, live chat, and aren't responding to emails, then you might as well close your business now because it won't operate very well compared to your competitors.
Your competitors are crushing you
This is pretty common and may seem obvious, but your competitors could be crushing you in terms of sales, branding, PR, marketing, etc. If you don't think you need to push on all fronts, and you can focus on Facebook or Adwords to bring in sales, you're going to get dominated in every way online.
You need to diversify your traffic streams, bring in salespeople who can sell, and optimize everything while offering top-notch support if you want to be seen as the authority
Running a startup isn't something just anyone can do because it takes a lot of time and dedication to get through the first year. You won't have any branding, your trust level will be low, and you need to gradually build up and get recognized online before you can be seen as the "top dog" in your industry. This is definitely an uphill battle, but knowledge is power, and the more you know, the more you can succeed online
Thanks for reading
- Tommy Carey