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5 ways to boost your clicks, conversions, and profits through email marketing
Many people today are worried about email marketing because anyone receiving your emails, even if they're subscribed and want to see what you're saying, can hit the SPAM button and hurt your sending process. What I'm here to say is that you should not be worried about that because the number of people you send to, the ones that want to hear from you, won't hit that killer button and will gladly let you grace their inbox.
Email marketing doesn't have the best reputation compared to the other marketing options because of all the people spamming CPA offers to things that a few individuals will sign up for. Do you remember the iPhone emails that would always go around years ago? The ones that promised you an iPhone if you filled out a little form and submitting your name, email, and phone number? Well, those were spam, and no one got an email lol. All that happened was people signed up for another mailing list and kept getting spammed because their emails were then being sold dozens of times. Nowadays we don't see that as often because of spam filters, but you can still do outreach email campaigns and pull in a decent amount of new clients
Get personal with every email
If you take your time to set up each email and personalize them before sending, you will notice a lot more people opening each email and clicking through. People that see their name within the title of the email, a welcome like "Hello John!" at the start of the email body, and a farewell at the end like "Have a great day, John!" are more likely to click through to see what you're all about.
If you're sending emails like "Hey there!" you will get a much lower response rate since this is not personalized and seems pretty basic.
Get personal, get more clicks, and gain the trust of anyone you're sending to
Set up automated sequencing
One of the best things you can do is to set up a sequence of at least six emails going out to anyone within your list. You will need to do this to automate the sending process so you don't kill yourself trying to type up emails 1-2 times a week so you can get in touch with everyone. I've set up hundreds of emails in the past, and the sequences I have running right now would make your head spin lol.
A sequence has been proven to work well if you send out 1-2 emails a week because people get annoyed with any more than that. You could push it to three emails a week if you want to, but you could see a drop in subscribers, which is why I stick with one or two. Have your emails scheduled to go out on Monday and Thursday of every week, and you should get a decent click-through rate as well as a few additional sales coming through your website.
Don't be afraid of cold emailing
Set up auto-responders in a different way
One way you can set up auto-responders is by giving people a direct line to you if they have any questions that your knowledge base and FAQ can't answer. It could get annoying at times when people decide to call you instead of searching, but that's something you'll have to deal with if you want to make more money over time lol.
I like adding a Google Voice phone number to my auto-responders, and having that number go directly to my cell phone in case someone needs to get a hold of me. I won't do this on websites that are getting 1,000s of visitors each day because I don't have that much time to be on the phone lol Smaller websites that get around 100 visitors a day should think of doing this, and you will notice more signups and sales each week
The basic autoresponse of "We're out of the office" or "We will get back to you in 24-48 hours!" is becoming old. If you set up your auto-responses to add phone numbers and direct chat links, you will please your visitors much more, and they will stick around longer.
ALWAYS respond to an email (even if they're negative ones)
I don't care if someone is saying you're a scam artist and the devil, you need to respond to them! Every fire you don't put out could be the end of your company. You need to respond to all the happy people as well as the angry ones if you want to stay in business for a long time.
You don't have to be aggressive with people when they email or chat with you, but you do need to stand your ground if they're being ridiculous. Did they buy something from you, and they broke it because they were using it a way that was never intended? Be kind and offer them a replacement while you let them know the actual way the product was intended to be used. Did they purchase an SEO service from you and expect #1 rankings for the keyword "Pay Day Loans" within 24 hours? Explain to them that SEO is a month to month process and the more difficult the keyword is, the longer it takes to rank. You probably can't offer them a refund, but you can offer them some free work while not letting them pay you until they do rank, but you'll need to monitor your accounts to be sure they don't file a chargeback.
Be nice, don't get aggressive, and stand your ground when you need to.
Email marketing isn't the most difficult thing to do, but it is something that can be screwed up if you don't have every setting just right. There are a lot of moving parts when it comes to sending out emails and responding to everyone, but it can be done, and you can profit a lot if you do it right
Thanks for reading
- Tommy Carey