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Remember your past clients to capture future sales



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Remember your past clients to capture future sales

When it comes to running a business, online or offline, you will always need to focus on your past clients if you want to capture future sales.  Ignoring a past client essentially means you're starting over every single day with your marketing and lead generation.  You know you have people who already paid you for your service or product, so why are you ignoring them?  If you're one of the businesses that are doing it right and cherishing your previous customers, then you probably don't need to read this discussion like the rest of the people on this page right now lol.

You may not get every past buyer to come in and purchase again, but if you're not trying to get them in at all then you obviously don't want to be successful.  Oh wait, you do want to be successful?  Then you should be doing whatever you can in order to bring your past customers back to your website in order to make a second or even a third purchase Remember your past clients to capture future sales


Return customers are crucial to your success
You can definitely be successful with new leads and sales every single day, but as soon as you stop advertising, where is the money going to come from?  You need to consistently promote to people who have purchased in the past because they will likely come back and buy a second or third time. 

These past customers may have actually forgotten about you because of all the ads they see on Facebook or Google showing them enticing products.  This means your ads should be targeting the ones who have already purchased, and that's why you should have a Facebook pixel in play on your "Thank You!" page so you can show specific ads to people who have already purchased from you and they will come back to check out your new inventory Remember your past clients to capture future sales

Returning customers share their experiences more often
If a customer is coming back a second or third time to make a purchase, they probably love what you're selling, and they will tell their friends and family about your products or services.  We all know how powerful recommendations can be when it comes to gaining a sale, so by getting your past customers to come back and make a purchase, you're just increasing the chances of getting those recommendations Remember your past clients to capture future sales

Building trust takes time
Some people will take a chance on a small company like yours, then they could forget about you (as I mentioned above), so you need to show them you're growing day by day.  The more you grow, the more trust they will have in you the next time they come across your business, and they will likely purchase again.

I like running Facebook ads and dropping my CPC until I'm getting penny clicks.  Now, I likely won't profit from the people who are clicking "Like" on my Facebook pages because they tend to come from 3rd world countries that can't always afford my services, but the additional 20k likes on my page will show my previous buyers that we're growing and can be trusted more Remember your past clients to capture future sales

Clients want to be loyal, so give them a reason to be
People all over the world are looking for a website or platform they can trust.  This is the same reason people flood over to Amazon.com to purchase a physical product, they trust the platform and know they're protected, so they purchase more there than on a smaller platform.  This isn't a killing blow to small websites and businesses, it's just a way to see why people gravitate over there and not your business.  Amazon has built trust over the years and is now one of the biggest online marketplaces in the world. 

If you can build up your trust slowly over time, you will notice that people will more likely come to you instead of head to Amazon or Walmart to make a purchase.  You just need to give people a reason to be loyal to you, and that comes in the form of top-notch support or handing out discount whenever possible.  You need to be there for the people, not the profits, and the people will start to gravitate towards you now that they're loyal Remember your past clients to capture future sales


In conclusion
If you don't market to your past clients, you're going to quickly lose to your competitors who are, so you better start sending out retargeting ads to them and get them back on your pages.  Hand out some discounts, offer incentives, give away products to select people, and do whatever you can in order to get them to come back.  The more trust they have in you, the more likely they'll share your business, and that means you'll always have new sales coming in.


Remember to follow me!
https://www.seoclerks.com/user/TommyCarey


Thanks!


Tommy Carey

Comments

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Youngshark

Point number one is very important. Repeat customers play the biggest role to the success of any business. There is no guaranteed way of knowing that your business is headed in the right direction other than having people coming for more of what you have to offer. Once they have become loyal customers you are set depending on the number you need and how many they are.




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fishbate

That's true, regular costumers not only help in the profit but also contributes in promotion and advertising without them knowing it. Once your product and services is being used by your costumers, its likely to be seen and noticed by your costumers friends and families which brings opportunities.




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Youngshark

Yeah that is so true. Advertising for free and they can also do some free marketing if they are loyal. You know that "oooh that dress is so cool", "yeeah I got it from x shop".




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RhealaineS

I totally agree with you. I noticed that some companies are trying so so so hard to gain new customers that they tend to neglect their existing customers. I think it;s very important that we balance taking care of our regular or existing customers while looking for more customers or clients.




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Youngshark

If you play your cards well with the already existing customers then they can easily win some more for you as discussed above. You will also have an easy time dealing with any new clients and keeping them since you have already practiced with the longterm ones.




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stbrians

It is true. The people you served have to come back for more. Starting the business all the time can be expensive in advertisements and giving freebies.




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Corzhens

When you say repeat customers that means you are talking about real customers who are satisfied with your business. I said business because it is not only the product that matters but also the service. Don’t forget that the rapport is one salient element in a selling business because you deal with people and they want some personal touch with the service. Even in online shops, you can be creative in implementing that personal touch.




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overcast

I think the best way to get back to old clients is meeting them in person. We often ignore real time meet in today's world. And that's kind of wrong. We have to meet the people. And we have to get their business. You can see that some of the time that approach is going to get you more customers. So always meet your clients. And reach out for the new one as you see it fit. As you can see that it may surely be much better approach.




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Youngshark

I see your point. There are some businesses which fail when the owner starts to get less involved with the clients and leaves the employees to handle them. Some customers especially those that have been with you since the onset of the business want to get assurances from the business owners from time to time.




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overcast

Yes some business require the owners to meet the clients. And leave the work to the workers. That's how it should be in most cases. You can see that some of the time that may be of working strategy. But some business owners just don't get the point in that. So we just have to learn from the efforts that we take as well.




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Youngshark

maintaining customers is a huge hurdle which should be conquered and customers are the greatest stepping stones to ensuring proper cordination and seat fitting.




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overcast

Indeed it is a bit of work. And people often ignore that type of the approach. You can see that future sales may not always work out for those who plan on selling their stuff. Some of the time you have to maintain connections. And have to open up for more new customers using existing one as well.




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ballyhara

More than meeting them in person, is to meeting their needs and preferences. My sister runs her business completely online, and she haven't met her customers in person. However, they always come back for more purchases, because she always give them the items they like, the quality they deserve, answer to their inquiries, rewards and customer points. She always tries to know her clients, and if she also gains their trust, then obviously they always come back.




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overcast

Yes that type of approach definitely works for the online shops and the business. I have seen some of the shopkeeper experiencing the customers who prefer them. And the thing is that meeting the needs and having decent price. In past this was done on ebay type websites but now you can see shops are easy to setup on our own. So we can take care of this stuff.




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ballyhara

You still can see those third part pages, that are supposed to take care of the client, by filling up a lot of surveys, but honestly nothing works as fine, as to keep a direct feedback with your clients/followers. I know it can be exhausting, it takes a lot of your time and effort, but it is amazingly rewarding, and you can see it in the way your sales improve.




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overcast

I agree that surveys are not always effective. And some of the time you can see that people don't want to do enough of the surveys. That being said, it can be harder to see how the lead capturing works when we don't know how the customer behaves and works.




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ballyhara

Well count me in, because I tend to reject surveys, unless they have some kind of meaning to me. Also, as you mean, surveys are very impersonal, so you don't know by fact, if that will fill up the customer profile, is just a bare impression of a client, but not an effective knowledge of him/her.




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overcast

I came across some apps like streetbees. That app does have the legit surveys and it does pay. But that is extremely rare and is not that regular either. So on that note I'd say that it's not something I'd be spending for anything serious to be honest. But some surveys do exist which pay and also they seem to be getting the proper client data.




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ballyhara

I've heard about that App, and also about a site called Toluna, but I don't know if they really work and pay. Do you know any other site besides those, where you can check out surveys, and get pay for it? That's the only kind of surveys I can be very interested in hahaha.




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ajahcuizon

Truly building trust takes time and also effort. It is hard to have loyal customers since there are a lot of competitors around. It is a great idea that you gave some ways to keep a customer loyal to you. I believe that a great way to keep them is that you should treat them as friends, and friends should be treated as a good and valued person to take care of with that, your customers will feel comfort to patronize your products.




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fishbate

Yes trust is just something money can't buy, its earned and gained thru time. In business trust is an asset, a person or costumer that trust you and your business will not only benefit you in terms of profit it will also gain credibility.




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Youngshark

I like your point @ajahcuicon. Customer care is an essential aspect and there is nothing which defines this subject properly than the friendliness in the provision of the services. The employees also need to be taught how to handle all clients properly such that the business can transition easily and at any time when the owner is not around.




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Chinet23

It wouldn't hurt if you check on the past customers even if they will not purchase again. That is to keep them and let them know that your business is still up and running and to let them know that they are valued customers. They might be able to tag along referrals because of the experience they had with you. Thanks for underlining this important factor that can boost the sales. I'm filling in my tank of learning which is almost full because of all your useful tips.




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Zelmontero

Truly, good relationship with clients is big factor for the business success. Providing a good service and gaining their will make them a regular customer. And, they can also be a tool in gaining new clients because of the word of mouth publicity. Thanks again Tommy for this wonderful article.




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Chinet23

i think that turning customers into loyal customers should be one of the objectives in the first place. They can bring in new referrals or new clients as you've mentioned and of course possibly avail of the products and services again. Building relationships is equally important in strategic business plans. They are also manifestation that you're doing good in the business because you're able to deliver and satisfy customers that you keep them coming back. Loyal customers are solid foundation in the business.




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treecko142

Yeah, especially when you've already impressed them on their first transaction, making sure that their next purchase is also a good one will let them know that you are consistent with good products and you'll have a customer for life in return.




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stbrians

A welcome suggestion!

Our business are to be seen to flourish if we maintain our past customers and linking new ones. We should not restart the business all the time.

Business is a continuation of processes aimed at making profit. The past and the present should be linked somehow.




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Barida

No matter how you try to look at it, one essential way of making future profits in every business is the ability to retain constant customers that patronize the business that we are doing. One of the ways that we can do this is by getting their numbers in order to check on them once in a while to see how they are doing.




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Youngshark

I was actually taught this at a business seminar I had gone to. It is an effective marketing strategy and which always keeps clients glued to you. They feel that you value them highly which means that they will stick around for a longer period.




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trixari

The life line of your business are those repeat customers who bring in other customers. To build that kind of security, you have to build post-sale relationships with your customers even after their payment has been approved.

According to www.ducttapemarketing.com, here are some other ways to maintain friendship with clients even after the sale.

1. Keep in touch
2. Answer all questions and respond to comments quickly
3. Show gratitude
4. Offer a discount to returning customers
5. Get to know them on a deeper level
6. Respect them

I hope this one helps with our discussion too! Remember your past clients to capture future sales




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Zelmontero

I agree with you keeping in touch with your customer and showing you appreciate them is a must. Through this you show that you are being sincere and your client to trust you. Offering a discount is also a good strategy. Giving discount make a higher possibility for your client to come back.




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aeon

Agree with that, sometimes you have to interact with your customer specially the loyal one even just a small talk, If you recognize the loyal customer try to talk to them even it's just nothing.




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Alymae

I totally agree with you. Repeat clients are very important in any business. They are as important as new clients. Their reviews will bring more clients to you and promote your products. Repeat costumers shows you that your service is satisfactory and the clients are happy to trade with you.




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DenisP

People definitely need to keep in mind the importance of developing strong relationships with your clients. We need to look at them as more than just a paycheck, but rather someone whose loyalty to you can make the difference between your business keeping afloat and sinking down the bottom.

In some ways, you and your clients are in a business together and therefore shouldn’t be treated as something disposable. Developing friendships with loyal customers is a guaranteed way to receive nothing but praise for your company, and therefore more business.




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anchoreztin

The best advertisement is a good testimony from loyal customers. If past customers are the ones who are spreading the word of mouth how good your products or service is, it is more likely to attract more customers than your very own ads. When you take care of your customers, they would also take care of you. Also one good point abou this article is RETURN customers are crucial. They are the living proof of how good your company is. And through this you could attract more customers.




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Youngshark

Advertisements came waay later after people got ised to using word of mouth and referrals. I therefore trust the old and proven method which is much cheaper and durable in the long run.




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aeon

The loyal customer will surely like that if they saw some improvements on your business every time they come back and they will feel how important they are if you will interact with them. We should never forget the past customer because they are the good source of information about your business.




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vinaya

If you want to become successful with selling, you will have to concentrate on a couple of things, for instance, making the customers happy and satisfied, delivering best quality products, making your buyer a returning customer. When you deliver high quality products at a competitive price, your customers will be very happy, when they are happy they will again buy from you. A happy customer will also market your business for free through word of mouth.




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Corzhens

In my experience, getting a new client is like having a new friend. We establish relationship by giving good service especially the warranty of our products not to mention the unscheduled discount that sometimes a new client would force us to give. But in the long run, that rapport pays when the new client becomes a regular customer which adds to the regular revenue of the company.




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superlicca

Happy and satisfied past customers will be a big part of your success. They are the great advertisers of your business. They are also the most profitable. By keeping them, you are also keeping loyal customers that will always support your service or product no matter how great your competitors are.




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Gilgamesh

We must remember our past clients because it will make us remember the precious knowledge that the past clients imparted. Some of it is the proper managing skills and acceptance of criticism that will hell us to elevate our business. In addition, we can do restore those past clients if we work hard, to be exact not all of them will come back to buy your products or services but every client counts because of their significant role in each business. They serve as a bloodline of the business that's why we must learn into them and nouriah them like our family.




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jayjaydimson

If you do have a regular clients, your business can grow fast, and also the products that you are selling can be sold fast.




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anyone01

When somebody accomplishes something well beyond our desires we leave feeling charmed and energized and they will probably tell others. This can be as basic as recalling a client's name or as exceptional as offering a present on their birthday or another point of reference. Reward them for their business by giving them unwaveringness rebates or additional items when they utilize your services/products over and over.




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nrnlss

I agree with you, it is important that you remember them to improve your business. If you forget about them, your business would be the same. It is special that you yake note your past clients complains.




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Einalem

Very well said. I couldn't agree more to this. It is really important to value your past customers to be able to provide a remarkable service that they will surely prefer at any cost. These past customers can turn into loyal ones and this will generate revenue for the business. Also, the business may gain referrals and positive feedbacks from them.




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stormbreaker10

Your pointers is really a good one. As of today the one really competition of each companies is the customer experience. To be able come back and fort in your business because of their experience. I think the product is second priority now, for example the starbuck. We know starbuck when it comes coffee their really good but not in the best in the world. Dunkin donuts is the best coffee in the world but why still growing the starbucks? It is because of their service, the experience gained of the customer.




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mhingnhormz

Remember your past clients to capture future sales: Future sales does not depend on your past clients. Well, you should take good care of them so they will be your maintained client. It depends on YOU, on how would you find a way to make your sales increases in the future.You need to improved your marketing strategy for your sales to grow and boom.




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