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8 ways to show someone you're an expert, even if you really aren't



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8 ways to show someone you're an expert, even if you really aren't

When you're trying to sell something you're not completely familiar with, you'll likely need to show someone you're the expert even if you aren't, and that's why I'm writing up this discussion. I've trained dozens of successful SEO specialists on how they can close more clients by using everything I'll be going over below. If you're selling SEO services or any sort of service based product, you can easily use this little cheat sheet to boost your sign-ups and sales 8 ways to show someone you


Stop thinking like you're a salesperson
One thing I do when talking to someone is have them talk to me like I'm the potential customer and they're trying to bring me on as a client. Almost 100% of the time they start pitching to me and telling me all the best things about their service or products. I let them finished before I say "That is how you push people away".

You can't pitch constantly because people just want to talk to you about something and they don't want to hear a robot on the other line. Instead, just talk to them like a normal person and treat them like they're your friend. You will be able to increase your sign-ups overnight if you can do this.

Have the mindset of a doctor
This means you need to set appointments, stick to schedules, have specific times to contact and have various means of contact for people to get in touch with you.
Doctors help people, and that's how you have to act when you're talking to someone on the other line or via email. Tell them some things you've fixed on other clients websites, which relates to their own, and they will likely see you as the right person to hire.

Lose the Persuasion, Enthusiasm, and Pitching
You need to stop trying to persuade people to sign up with you by being enthusiastic and pitching all of the time. People want to talk, they don't want to listen to someone on the other line who is trying to weasel into their checkbooks.

Talk about your products or services, but don't pitch them, and definitely don't try persuasive techniques like "Well, you need this service in order to rank higher within the search engines. You won't rank without us." because that's BS. You're essentially taking advantage of your potential customers, and they will feel abused after they signed up, which isn't the right foot to start off on.

Share challenges you've seen within the clients' industry
Like I mentioned above, tell your potential customers a few things you've dealt with in the past that is the same as what they are going to be dealing with. Tell them what you did to overcome the challenge, and the potential customer will see you as experienced in the field and likely hire you.

Ask what they're having problems with
After you explain a few things you've dealt with in the past, and fixed, ask them if they know of any problems they're having currently and then tell them how you would fix it. Usually, you'll get a response similar to "I need more traffic that turns into sales" and we all know how to fix that lol.

Know when you need to walk away
Not every potential customer is the right fit. I've walked away from $5,000 deals because I knew the deal was going to sour and end bad, which would just be a waste of time on my part and likely lead to them filing a chargeback because they were demanding from day 1 and wanted everything for pennies on the dollar.

You can bring on 10 great clients and be successful, but to get those 10 clients you might have to reject 20 that might end with negative results, so you need to know when to walk away.

Understand the 15% rule
This is a pretty common rule, and it just means you should only be talking on the phone for 15% of the time when contacting potential clients over the phone. They want to talk to you about your services, so let them talk and you respond. You're not going to be pitching or persuading, so you'll now have a lot less to talk about, so just sit there and listen to what they have to say and you'll likely build up your client list quicker than expected 8 ways to show someone you

Never act like you need the sale
Even if you need the money to put food on the table, you can't talk to people like you're going to do absolutely everything for them in order to get the sale. You can't oversell yourself just to get the sign-up and you can't lie to make money. Doing these things will always end badly and you'll be worse off than before when you needed the sale.


In conclusion
If you can do all of the things above, you will notice that your sales calls and incoming calls will start closing with new clients coming on board more often than not. It may take 5 or 6 phone calls and emails to get them on board, but that's normal in this industry, so be patient and never act like you need the money.


Remember to follow me!
https://www.seoclerks.com/user/TommyCarey


Thanks!

Tommy Carey

Comments

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centurion

Great tips. Thanks for the article. Its nice and got some beautiful idea. I do one mistake every time that is I show sales mentality every time. For that reason I get fewer sales every time. I know to show professional mentality can bring huge sales for any one's profile but there should be need a huge patience. Now a day I have been trying to keep patience for bringing more sales and I shall follow the 7 more techniques also- you described on here.

Thanks
Centurion




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Corzhens

Acting like a professional is one good point that the customer would not fail to notice. When we bought a washing machine in the nearby mall, the sales attendant was very professional in his approach that even if I noticed that he was not a veteran in the washing machine department, he tried his best to answer all our queries. As a result, we bought the washing machine model that he recommended.




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jpyy

True, desperation and being pushy won't work. However, though, being too calm might not be good either. In other words, I think a little bit of sales persona is needed, but no overkill. Anyway, it might be tough to see where the boundaries are.




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RhealaineS

Definitely. Being too pushy might lead you to worse results. I also agree that it's hard to determine what the boundary is. We always tend to say know your limits and boundaries but sometimes it's hard to determine when to stop.




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ballyhara

That's what annoys me the most about sales, I can't stand when sellers are super pushy and act like needed. Obviously, there has to be some pressure on the client, but I rather try to do it in a persuasive way, and turn the point into making the customer feels the need to get the product. Also, it's important to focus on the problems the customer is currently having, with any other product from the competence, so that way you can compare your great services and attention, and make them move to your side and get the deal.




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Kakashi2020

I do agree with your article, basically you need to have a good marketing plan and you really must schedule everything to be effective and get the results you want. Doing benefits selling is always a good way of selling your products and services.




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Corzhens

Last week I went to the repair shop to have my phone fixed. The start button wouldn’t work. The repair guy said that the problem is basic and I can wait while he fixes it. True enough, he made my phone work again. And then I pulled out my tablet which has a dead monitor. Maybe it is his usual spiel to say the problem is basic and that he can fix it while I wait. Again, he made my tablet back to normal. I liked the confidence of the guy because he gave me the encouragement to think that my gadgets can be repaired. Compared to a nerd technician, I would definitely choose this technician with bravado.




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vinaya

Whatever you are doing you should always have confidence in it. I am a writer, however, I do not have the best writing skills because I write in English as a second language. English being a second language has not stopped me in pitching an expert writer. Most of my clients are from the English speaking world and they have always liked my contents.




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fishbate

Never act like you need the sale is a good trick and somehow your client will think that you are confident. I have some experience with this because my asking price is higher than my competition but when they ask me to lower it i just told them that "satisfaction comes with the price".




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Barida

Yes I agree with you that not acting desperate is one of the ways to prove to potential clients that you are there to help them and not to take their money and not deliver the value that you promised. So, making it look like you are providing a solution to a problem is one of the best ways to sell more copies of your services.




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Barida

The truth is that talking about challenges and how you overcame them is one of the ways to make customers believe in you since they might be having that kind of problem and need a solution for it. However, just as you say, it is not always right to use persuasive tactics on potential clients since such a move might backfire in the future.




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kinja90

You're right. In buyer's perspective, you don't need to persuade or talk about sales every now and then. Customer come to you because they're interested in your service or product and might want to purchase from you. So what you want to do is to answer all of the customer's queries and assure him that you're the best person and you're competent to help. Applying the above steps will really help. You might not realize that you're already doing a lot of sales when applying those tips. I will try this on and hope I can also get a sale.




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amelia88

I really liked that point you made about seeing yourself like a doctor and scheduling appointments and such. I think that’s just a good way to do things anyway from a professional point of view, but it can definitely help with credibility and showing expertise.




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focusedwriter10

Thanks for the article. I noted I have no problem, which is acting as a salesperson and acting like I really need the sale. Although this has worked at times, I have had problems with most clients.

I will change that and start following all the tips shared in your article.




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