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Creating an eCommerce powerhouse starts with simple research
Everyone wants to become rich and powerful online, but not many people want to put in the hard work to get there, and that's what separates the basic eCommerce sites from the ones that are Power Houses! You need to understand your niche, know your competitors, find the voids within your industry and fill them, know what your customers want from you, target the right people, set your website up to be user-friendly, and always capture an email whenever possible.
If you can set up an eCommerce style website and start to get traffic to it, it's only a matter of time before you're getting an extra 1,000 visitors and then 100,000 visitors. The beauty of online marketing is that it compiles and makes your more successful down the road, so be sure you're doing the best possible job to boost your website up through the rankings and get people to love your products or services.
In this discussion, if you didn't figure it out already, I'm going to cover 7 things you need to focus on in order to build an eCommerce Power House and it all starts with research.
Understand your niche
If you're just jumping into a niche because you think it's profitable, you likely are going to be hit with a big surprise that probably isn't going to be a good one. You need to do your basic research and understand if you have the time to put into a new eCommerce style website or business within a niche you may not fully understand.
Many people say they didn't make money online because it's too difficult, but in reality, they just didn't do their research. Understand your niche and you will understand if an eCommerce style website is needed in that field.
Know your competitors
You need to understand that you're not likely the first to your industry that has an eCommerce style website. In fact, you might be the 10th or 1,000th website that is trying to sell a product or service within the niche of your choice. That shouldn't scare you off though, you could be going up against 1,000 websites that didn't do any research, which means there is a vulnerability in their armor, and you can now win the war and be the top dog in your industry.
You would never know there is a possibility to overcome 1,000 competitors if you don't do your research, so don't get scared off by competitors
Find voids within a niche, then target them
Similar to knowing your competitors and finding a vulnerability in their armor, finding a void within a niche is extremely profitable if you take action the right way. Think about it, there wasn't a great social network out there and then Facebook came out, dominating the industry because they filled a void in peoples hearts.
If you can fill in a void, it doesn't have to be on a Facebook scale, you can bring a massive amount of attention to your website and make a ton of money.
Know what your customers want
The difference between thinking you know what your customers want and actually knowing what they want is the amount of money that is going into your bank account lol. If you actually know what your customers want, you won't be wasting your time adding products to your eCommerce website that isn't going to sell. Now, if you know what they want then you'll know what products to add and that means your time is never really wasted and your profits will be much higher.
Target the right people, not everyone
It's nice getting 1,000 new people to your website each day through Facebook PPC or Adwords campaigns, but you might not be targeting the right people, which means your traffic might not be as good as you thought it was. Yes, having a lot of traffic is key to making a lot of money, but that traffic needs to be targeted in order to gain a sale.
By targeting your campaigns, you'll usually lower the traffic levels of your website, but you'll increase your profits and ROI because everyone landing on your product pages or blog posts will want what you have.
Make your website user-friendly
If your website is jumbled up, not responsive, slow, and looks like it's outdated then you aren't creating the best place for someone to come shop online. Now, if you did everything right and thought of your customers' experience first, then you'll likely have the best setup for them to make a purchase.
People want to be on a user-friendly website, so give it to them and watch your profits increase gradually.
Always capture emails when possible
If you're not capturing your customers' emails, as well as people who just want to sign up to your newsletters, you're not winning the eCommerce game! Go set up a MailChimp, GetResponse, or Aweber account and start to collect emails from people who are purchasing from you or just browsing around. You'd be amazed at the ROI of a strategic email marketing campaign
If you make plenty of sacrifices each week to make your eCommerce business as best it can be, you'll see the rewards coming in sooner rather than later. Think about it, you may not see your website become successful if you're cutting corners and not pushing to be the best possible place to make a purchase. Your customers will leave you for a competitor if you're not giving them the best experience possible, so be sure to do all of the things I've written above and become a Power House
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