How to pick the first few keywords for your website

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How to pick the first few keywords for your website

When you're just starting out you may not know what keywords to target, which is a common thing with website newbies, but you shouldn't worry too much because it's not a difficult thing to do.  Sure, you may know your main 5 keywords to target, but so does everyone else in your industry and they have been working on their rankings for years before you.  This is why you need to know ALL of your potential profitable keywords, if you can figure these out, you'll make more money focusing on 25 keywords while your competitors are focusing on just 1 or 2.

Some people have a difficult time thinking of what keywords they should be targeting, but that's just because they don't know how to think or where to look in order to get suggestions.  Don't worry, that's what this discussion I all about, so you can keep reading and get some ideas of how to figure out what your best keywords are How to pick the first few keywords for your website

Know your goals before starting out
If you don't know your goals, you won't likely know which keywords to target, and this could be a killer when it comes to success.  Sure, you want to make money and be wealthy, but how long do you have before you go broke and do you need money right now in order to stay afloat?  If you can take your time, then a shorter tailed keyword might be something you want to target from day 1 and focus most of your time on, but that's not likely the case. 

Instead, focus on shorter keywords and rank quicker.  Sure, they may not bring in as much traffic, but you usually rank quicker for them and that's free traffic down the road that compiles How to pick the first few keywords for your website

Know you need long-tail and short-tail keywords
You will always need both styles of keywords if you want to be found anywhere your potential customers are searching, but this does take a bit of time to dominate.  Like I mentioned above, long-tailed keywords are quicker to rank for while short ones take more time, but that doesn't mean the short ones should be ignored.

You should always plan to rank for both, but you need to plan out a smart path for your rankings, and this means you can target your short-tailed keywords as well as your long-tailed ones while understanding your short ones won't rank for 6 months or even a year.

Do an initial search and list everything you find
When you have your main list of keywords, you should always use a keyword suggestion tool to give you more ideas of what to add in.  You can always do the basic way of this method and go to Google and input your keywords 1 by 1 and see what suggestions there are at the bottom of the page.  These suggestions are what people are already searching, so you know they have traffic, and now they need to be added to your list.

You can get a little more advanced and go over to Adwords and set up a campaign, then input your domain or keyword to get suggestions on other keywords that might go well with your campaign.  Usually, you'll get an estimated search volume with these keywords, and that means you'll get an idea of how difficult they are to rank for How to pick the first few keywords for your website

Sift through the list and find keepers
Not all of your suggested keywords will be keepers, and that's due to a language barrier, so remove anything that doesn't seem like you would naturally type it into the search bar in Google.  A good example of this would be if you had an SEO company and you saw "Good Search Optimize Company" in your list, you should remove that because it's likely not someone who speaks your language. 

Removing keywords like this will help you target the ones that will send better traffic and boost your sales.  And don't worry, you'll still likely rank for "Good Search Optimize Company" even if you're not trying lol How to pick the first few keywords for your website

Now you pick your top 5 and target them
When I'm starting out a website I will never target anything over 30,000 searches per month and think "I'm going to rank for this keyword tomorrow!" because I know it won't happen.  I'll figure out what my top 5 keywords are and I'll target them.  I'll likely start seeing rankings spike for related keywords that I wasn't targeting, and that's just some extra traffic as well as sales, but I'll never switch gears and target those random keywords.

Over time you'll have your first 5 keywords ranked and sending in traffic, now you can start on another 5, but don't forget about your first set because you will want to keep them on top of the SERPs and sending in traffic.

In conclusion
Selecting your main keywords isn't the easiest thing to do if you aren't sure where to start.  It gets much easier if you know a few little ways to build up your keyword list, so don't worry too much about this, just filter out keywords that are difficult and don't let large search volumes draw you in.  It's tempting to target a 500,000 searched keyword because you start doing math in your head and think "If I just got 1% of that I would get 5,000 people to my website a month, and likely make a bunch of money!" but that's how everyone else is thinking too, and now you're in a saturated SEO market and likely won't rank right away.  Focus on longer tailed keywords and rank them in a fraction of the time your shorter keywords would take to rank.

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Tommy Carey


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One good tip is that you must really do a thorough research on the search status of your keywords. In short do optimization because it can make or break your site.

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It's a great idea to list everything first and then evaluate which keywords would really work, rather than just thinking on-the-spot and picking out the words at the same time. Brainstorm first, it will help you analyze further if you really need the other things that you've written, and sometimes you think of more related terms when you see them written down on a list.

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Yeah, doing a ton of research prior to actually jumping into your niche is going to save you a ton of time and effort because you won't be doing work that is pointless. Some keywords take a massive amount of time to rank and bank for while others take just a few weeks.

People don't do the proper research prior to jumping in, I've seen it done countless times, and you've likely seen the person say that something is impossible to rank for when they're on an open forum or blog.

Making a list, figuring out what is easier to rank for and what's difficult because it takes more time and effort, then going after the low hanging fruit type keywords will always be the best thing you can do when running a company. If you're doing this, you're likely to rank and bank quicker than if you were to just target your main short-tailed keywords from the beginning like most people do.

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Since I am planning to start an affiliate website, I will bookmark all the tips shared. After a detailed research, these are the golden tips I have been coming across repeatedly.

Maybe you can go ahead and share the best tools to use in researching the keywords. What is your suggestion?

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I always think on the spot for a keyword because I seem to be spending so much time when doing a search and evaluation of the keywords that I will use. Right now we are enhancing the keywords of our videos on Youtube in the hope of getting more subscribers to meet the minimum 1,000 requirement. What I do with the video is to remember the content and think of a description that will serve as the keyword.

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I think before starting you should really research the field you're going into! Analysing other blogs and websites might be helpful so you'd know what people in this field are looking for. I think there are some online tools that can help with that. Keeping a list of the most important keywords is a great idea too.

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With getting my own website looming close, I'm definitely going to keep all the tips that you have discussed in this article very close to heart and mind, because it's most likely and certainly to be of great use when choosing the necessary keywords for my website. I appreciate the help all your articles have been so far in assisting me with learning few things that aren't within my reach before now.

Thanks mate.

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For selecting keywords- I use Google ad words KWP planner software. After a brief research I shall select high volume keywords and I shall select the keyword for my website. Website keyword based hyperlink and do follow back link play an important role for the website traffic generation from search engine for the life time.


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It actually took me DAYS to find the keywords that I wanted to use for my blog. It's way harder than it initially looks. If you pick the wrong/bad keywords you will automatically make it ten times harder for you to get hits.

I believe that the best thing to do is to do extensive research, look at your competition and the particular niche... see what will work and what won't. Don't just randomly pick your keywords!

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It is never easy for any writer to hit the right keywords when you are starting out an aritcle, but taking time to fully understand what you are getting yourself into is better. The basis thing to do is to browse the internet in order to see what related sites are using since it is going to make everything work really fine at the end when you get the key words in place as this will enable your articles rank higher on SEO.

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I know that there are tricks in selecting keywords but to me, they seem to be equal in effectiveness as long as the keyword you choose is relevant to the niche of the site or to the theme of the webpage. However, I have read in several discussions the way of searching for the right keyword although I admit that it is not easy for me to comprehend maybe because the result is not always concrete or tangible.

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I love this guide because it's a logical progression, starting with knowing your goals. I think that's an important thing for any business, but especially when it comes to targeted keywords for a website. It's also a helpful tip to use Google to work out what other searches people are doing! The more you know your clientele, the better.

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True about this. Am learning much but still 'long tailed and 'short tailed are still jargon. I have to check all these.

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Choosing the right keyword on your website is very important. It will help in optimizing the search engine results. There are a lot of tutorials online and not sure if there are automated applications as well as I'm not that good with SEO. I'm still learning.

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I spend hours and hours doing keyword research and still I don't think that I do it correctly or how it should be done. Key word research is a major component of how successful your website will be. It determines who you will get as an audience and even if you will get an audience. They are millions of videos on finding keywords online e.g on Youtube. However finding the right procedure for you is a matter of trial and error.

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I think that very extensive and thorough planning is required to be done when searching for the right keywords to your website. I guess if you are not able to come up with the right keywords then you bring down the level of success that can be achieved by your site. Keywords are definitely the key to your success online, especially when you are creating a website for the first time

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