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Build a great website or business then focus on content marketing
Whenever someone starts working on a website they already have hundreds of things they need to work on in order to get everything finished. One of those things is a strategic content marketing campaign, but you don't really need to work on that just yet. Instead, focus on getting your website build and operating well before you get into any sort of content creation for your subpage or blog.
Yes, content is a great thing to have on your website for marketing and SEO purposes, but it's not something you need on day 1 of design. You need to focus on other things that are more important like understanding what your competitors are doing to make money, bringing on contributors to run your content development, building strategic business relationships, and eventually writing up your content then repurposing it and monitoring everything.
Now then, let's cover those points I just mentioned.
Understand what your competition is doing
When it comes to getting a great website up and running, you need to know what your competitors are doing if you want the people searching through your niche to gravitate towards you and be loyal. Research your top 10 competitors and see how they're talking to their customers online, see what design techniques their using, see how fast their hosting is, and anything else you can think of that would make your own business better.
Be better than your competitors and you will eventually be the best in your industry. It's a long road to travel but you can do it if you're patient and stick to your guns at the same time.
Bring contributors on board
Since you're not worrying about your own content marketing strategy just yet, think about bringing on contributors who will gladly write your content for you while you get everything else done. Sure, this kind of goes against the title of this discussion because it dabbles in the content marketing strategy area, but you're not actually doing the work
If you're paying the contributors, make sure you have some that are really good at what they do, you don't want someone just starting out in their writing career taking control of your blog and ruining it from day 1. Do a sort of online interview and ask hard-hitting questions in order to figure out if the person is legitimate or full of bologna.
Work on your business relationships
Contact other businesses out there that can compliment your own. You'd be amazed at how often I'll talk to a business owner that is complementary to my own business and we eventually partner up on a different business and become successful. I've sold a few of these types of partnership businesses in the past, and they sell pretty easily because the partner usually buys you out, which means you have more revenue to push into your main business now and you also have an amazing connection with someone else who is complementary to your own industry and niche
This isn't a difficult thing to do, just send out emails and connection requests on LinkedIn to people in industries that are similar to yours but not identical. After you get a few responses you should always ask if they would be willing to partner up on something in the future. You need to tell them you don't have anything planned, you are just interested in partnering up if possible later on down the road because they have a skill set that fills a void in your own skill sets.
Repurpose and monitor
After you get some content up and running on your website from contributors or freelancers you've paid, you now need to repurpose that content in order to get found on 3rd party websites as well as help you out in the SEO department. If you can repurpose enough content, without making it exactly the same as what is on your own website, you can actually pull in a ton of traffic that will boost your sales over time.
Content is definitely going to help you out in your journey to success, but it's not the first thing you need to worry about if you want to have a great business. Sure, a good business has a lot of content and is run by one or two people, but a great business is one that has a team of people doing the work and all you have to do is manage it. Remember everything I touched base on above and get out there to build your next big business
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