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A few things you should know about powerful lead magnets
Lead magnets are more than good content on a specific website that will pull in a few leads here and there. They have well thought out strategies that help bring in floods of leads over the lifespan of your website. They are pages, articles, opt-in forms, interviews, etc. that will be live for a long time and always help out your business.
A magnet attracts, and that's why a lead magnet makes you profits, you're essentially attracting people to your website or service in order to profit (obviously). They don't go up overnight and make you a millionaire, you have to raise them like a child and take your time when the bumps and bruises happen, and they will. Nurture your lead magnets and remember to following things below if you want to always have something great bring in plenty of leads and make your business more successful than it is right now.
A great lead magnet will solve a problem
How many times have you been to a blog or website because you think you've found the answer to your question or problem? That website had a great lead magnet because they got you to their pages. If you can solve someone's problem or simply answer a question of theirs, you can turn them into a loyal customer for life or at least one large purchase lol.
Each industry has its own problems, it really doesn't matter what your specialty is, you can always write up something that helps solve someone else's problems. Think about it, you're reading this because you want to know what a great lead magnet consists of, which means this discussion has done its job so far!
They are relevant
If you're thinking of setting up a lead magnet, you can't just do what the other person is, because their magnet may not be relevant to what you are doing. Think about how many niches are out there and how many different types of personas there are. If you can make your lead magnet relevant to the person who is looking it over, you'll see more and more people signing up for your opt-in form or making a purchase on your website.
Write about something your website is solving, not something you want them to hear, and they will love what you have for them.
A good magnet is action oriented
When you want to attract people to your website or business, you need to essentially hold their hand and tell them you have the best product or service available. Tell them you're the best, show them where they can find the best, and never forget that you're the best!
If the person going through all the attractions of your lead magnet ends up on your website or blog, they will likely be another customer of yours solely because you're now the best in their opinion.
They offer great value to the reader or customer
A service or product is only as good as the value it provides the customer. If you have a piece of software that only does one thing related to your industry, your competitor who has similar software that does 10 things will be the industry leader. You need to provide something unrivaled by your competitors, so try to be cutting edge and innovative in order to attract everyone possible.
They don't promote every chance they get
Some of the best lead magnets out there aren't even promoting what they're trying to sell. They're going over very specific points of their product or service without revealing what it actually is, and that's where the mystery comes into play. People want to know what the best thing out there is, and now they're extremely interested in it, so they'll click through and buy whatever it is that was so hyped up on the previous page they were just on
A good lead magnet is more than just a sales page on a 3rd party website. A good lead magnet entices people to your website and has them sold before they even click through to your homepage or a product page. Think about all the points I covered above and ask yourself "Do I have the best lead magnet I possibly can?" if you have any hesitation to say "YES!" then you should go over what you're doing and see if there is any room for improvement.
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