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Using Adwords to boost sales, is it worth it?



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Using Adwords to boost sales, is it worth it?

All of us have been on Google and saw some listings at the very top which were advertisements, and that's what Adwords is.  Now, does this actually work and should you be doing it?  Yes, but you need to know what you're doing before it starts to work out for you in the shortest amount of time possible.  I say the shortest amount of time possible because you're paying to be on there, and the longer you're not successful, the more money you're spending for no reason at all.

You need to split test before you start to see success, mainly because you never know what the best ads are for your demographics and who you're targeting.  You need to eliminate keywords as well as add new ones to see where the sales are coming from.  There are thousands of things I can write about but I'll just focus on the things below to give you an idea if Adwords is for you and your business.


High CPC in most industries
You need to remember that a lot of people will be in your niche, and depending on the niche, you could be spending a few pennies a click or a few dollars.  Sure, you can bid $0.01 per click when the first-page bids are a minimum of $3.00, and you'll get some clicks (maybe).  What you'll need to do is bid for page 2 and hope you land on page 1 randomly, this is what I do and it works very well lol.

Page 1 could be $3.00 a click, and you won't show up there if you aren't bidding above that, but page 2 could be a range from $0.10 to $2.99 a click.  This means you could bid $0.15 per click and be on the 2nd position of page 2 where people still see your ad fairly often.

Page 1 is where you want to be, but you need to settle for page 2 in the beginning if you don't have the funding to compete with the big dogs on page 1.

You must have some funding you're willing to lose.
If you want to start an ad, I would suggest setting it at $10 a day, which would be roughly $300 a month.  Now, you need to have that money in reserve and not be afraid to lose it.  I always set up an ad and think "Well, I'm about to lose $300 in the next 30 days!" and that way I don't worry about my money as much as if I needed to make money in order to keep advertising.

I understand that $300 is a lot for people to risk, but you can do this with $5 a day if you really need to.  Once your ad starts to send in a decent amount of sales, start to bootstrap everything for higher profits and increase your daily ad spend Using Adwords to boost sales, is it worth it?

You could go broke before you're done testing
I've seen this so many times, and it's pretty sad, and people actually lose a lot of money and have to stop advertising.  A successful business owner doesn't become successful by stopping their ads, they figure it out before they go broke and then they increase it when everything is working out.

Sadly, a lot of people go broke before they're done split testing and they have to back off for a bit until they recoup their funds and take another try at it.

You must monitor it constantly
If you're not sifting through all of the data and managing your ads, you're going to fail 99 out of 100 times.  You could get lucky and make an extra $100 a day from a $10 ad spend, but that's not how it usually works.  I've had hundreds of ads for hundreds of different websites, and only 1 of them was a success right at the start.  I was spending $30 a day and making $50 to $300 profit every 24 hours.  Sadly, that niche got overwhelmed and now it costs $7.00 a click instead of the $0.15 I was spending a few years ago Using Adwords to boost sales, is it worth it?

Set up your campaigns, monitor what they're doing, eliminate the ads that aren't performing, and make sure you have the best campaign possible for your industry.  It takes time, probably a couple weeks, but it's worth it in the long run.


In Conclusion
I think Adwords is definitely worth it, mainly because I've been using it for so long and understand how to use it more than most people out there.  If you want to be successful, you need to get in front of as many people as possible each day and that means you need to be on the biggest search engine in the world, Google!  Set up an Adwords account and do some testing.  Set up an ad and let it run for a week, see what happens, then tweak it for perfection and keep going.


Remember to follow me!
https://www.seoclerks.com/user/TommyCarey


Thanks!

Tommy Carey

Comments

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centurion

Nice ad words techniques. Thanks for sharing it all. Ad words work for huge traffic and promotion and ad words related campaigns are popular in this world for any advertiser or product publisher or any website traffic generation or traffic estimator.

Thanks
Centurion




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vinaya

This guide is very helpful for me. I have never tried Adword and most of my advertising campaigns are related to facebook advertising and forum advertising. I want to try my hands on adwords. Interestingly, sometimes during the promotional offer, you can also get free $150 adword credits if you spend $150 in advertising.




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Corzhens

The mere mention of the $150 cost for the Adwords package is already a letdown because over here that is such a big amount to invest in advertising unless the site is really big that it is earning in thousands of dollars a month. Anyway, Facebook Ads is still the best for small site owners because they are on a PPC scheme that only the clicks on the ads will be paid which means the hit is more precise than a scattered advertising method like Adwords.




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jpyy

If done wisely, I think it's a wonderful idea. However, I have to say, though, that it's not a good idea with a low budget. In fact, a person should have money in the bank, a bank loan, or lottery winnings to even dabble in this. I mean, it's like Las Vegas as far as I'm concerned!

OK, how does it relate to Vegas? Well, it's like a poker machine. A large bankroll and brains are needed.




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treecko142

It's always important to monitor your ads and adjust accordingly if the ads aren't giving you any return since a lot of people tend to forget about their ongoing ads and they just pile up with unnecessary expenses just for not being checked.




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Barida

You are quite correct as we should always ensure that we keep up with the ads to see how they are faring. This is something that can bring another a better understanding of places that you need to make adjustments and where you can just let go.




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treecko142

Yep, having a business is a constant process of optimizing your activities to lessen expenses and increase profit for better income, and making sure that your current ads are still giving you a return is essential so that you don't waste money on a failing ad.




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Kakashi2020

I've never used AdWords because whenever I see ads, I really don't give any thought of clicking any, that's why I'm not comfortable spending money on it. Big companies may use it just for additional awareness but small business, I don't think so. Its just my personal opinion on things.




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Barida

While some small businesses are afraid of it, there are still some of us that are ready to risk it. The thing that I have come to realize in business is that it is not always easy for everything we aim to start to work smoothly unless we aim for it in a better way.




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Barida

Monitoring the ads when we set them is crucial as this is a way for us to keep up with everything that we spent in setting up the ads. I have been in situations where some of my pals in online marketing ask questions on how to ensure that the ads work better and I have always said that Mana things well is truly the right way to go about it.




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Corzhens

I am surprised by that line that said you must have some funding you are willing to lose. Maybe that fund is the budget for promotion. Am I right on my assumption? And the budget for promotion is really an expense and it will be spent but not considered a loss. Advertising is really expensive but the more expensive means the more effective. And spending for advertisement is a sort of gamble.




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Gilgamesh

Using adwords really helps because all of the people who surfs the net will see your company and some will tap it, some will accidenaly tap it and some won't there is a lot of instances but what I'm saying is the great number of people who will cause a traffic in your company site will surely pick up some sales and some reputation. In order fo you to be known you must make your company a widespread type so that many people can have a try in your product and if their satisfied into it be thankful because some of them will help you to promote it. It's a big yes.
Even it is costful it will have a guaranteed payback.




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anyone01

The undertaking of Adwords is to get the promotion before your potential clients. Whenever done inadequately it gets a great deal of arbitrary individuals tapping the promotions to straighten something up and never purchasing. Done well it exhibits an incentive to clients with an advertisement that gets them at that point conveys them to a presentation page where what is offered is steady with the promotion.




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jpk0007

AdWords can be very effective in boosting traffic to your website and therefore one must try to implement the use of the appropriate AdWords for there website. AdWords may also bring the right people who are interested in the content of the site and this will ensure higher profitability to the owner of the site. If you are spending some amount of money in the promotion of your website through AdWords then it is will definitely give you positive results and it will ensure huge profits in the long run.




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focusedwriter10

I have never thought of using Adwords to boost sales, but I have been using it as my KWF tool. I will definitely give it a trial for a week and see the results. If there shall be some profits, then I will continue.




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