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The power of an extensive FAQ helps more than you would think
When people think of a powerful FAQ, they think it's just one that has a lot of questions and answers, but that's not entirely true. There are FAQ's out there that have a lot of questions and answers but are complete garbage because they have one-word answers and that means you're lacking a lot of golden content that could bring in additional sales.
In this discussion, if you haven't figured it out already, I'll be going over how you can begin to build up your FAQ in order to make it sell for you and even bring in additional search engine traffic due to a few little tricks
So, let's get started!
Keywords in your questions
When you think of putting up an FAQ you usually think it's just there to help people who have already landed on your website. What you might not think of is that your FAQ can actually help you get ranked in the search engines for some specific terms and that will definitely bring in some additional traffic Think about it, how many times have you searched up a question on Google and landed on some random website to get the answer you were looking for? I would assume it's pretty often
People who optimize their questions with keywords will always bring in more traffic than the ones who aren't, mainly because the search engines will show you some love for helping out others
Optimize your Answers
Yes, optimizing your questions is one thing that will help you out, but you will also need to work on your answers and be sure they're optimized as well. Think of it this way, your questions will be titles and your answers will be descriptions, you can't have one optimized and think you're done.
Focus on your keyword density as well as the quality of the content and you should be golden
Use subpages for your answers, if possible
When someone clicks on your question, you can always have them redirected to a subpage on your website where there will be a paragraph or two of content that answers them. This way you can optimize the meta tags, titles, descriptions, headers, images, etc. as well as the content on the page that includes the question itself and even the answer Since you're interlinking, and using the question as the link, your relevancy will be fairly high and Google will love you for that
If I'm not using a sort of drop down menu for my FAQ, I will use the subpage method and boost my rankings across the board over time
This isn't a very extensive way to boost your traffic and sales, it's actually pretty easy, and people will love you for it. Someone will land on your website from the SERPs, they will read through your FAQ, and they will see you as more of an authority on the subject than what they were previously searching. They will usually stick around for a while, possibly making a purchase, but they will tend to come back every once in a while to see what you've posted since the last time they landed on your page. The best thing about this is Google will start ranking your FAQ for long-tailed keywords, sending you targeted traffic, and you can capitalize on this pretty easily by offering incentives to anyone that lands on your page
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