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Is Facebook posts a factor in Google Rankings?



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Is Facebook posts a factor in Google Rankings?

How does Facebook postings contribute to a better ranking in Google?  Is it a ranking factor?  Some say yes theres a direct connection to google rankings and some say no. So what's your take on this?

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Damlat7

Yes, it may be because facebool is the largest social media that people are using.




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vinaya

I think posting on facebooks helps in Google ranking. While facebook posts do not directly improve ranking, it has a positive influence on Google ranking. There are two benefits in posting on facebook, one you get traffic and social media traffic is second major traffic source after search engines, second you get social signals. Social signals are likes and resharing. These social signals put a value on the post, thus helping the website to rank higher.




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treecko142

I think only having a social media page counts towards your google ranking, but the amount of posts you make in social media and the amount of likes you receive does not matter at all, at least based on what I've read.




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vinaya

I think I will have to disagree on your view about number of posts on social media and number of likes generated on social media. Actually, what I believe is number of posts you share on social media and the number of likes you receive are counted as social signals. Social signals are one of the off page SEO strategy.




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treecko142

I agree that they are important, but I just think they don't directly count/improve your Google ranking. Of course, having more likes and posts on social media can help you get traffic to your website.




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vinaya

backlinking is one of the primary factors in search engine ranking. Social bookmarking sites help you generate backlinks, whereas social networking sites help you generate social signals. Social signals are also important in improving ranks. Having more social signals means the likelihood of improved ranks. having backlinks does not guarantee you the top ranks, it just increases the chances of getting ranked higher, same is with social signals. Facebook sharing and likes do not guarantee you high rank, but it increase the chances of higher position on SERP.




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Barida

What is key is ensuring that you have the site address link on the posts you've made on facebook as long as you want to rank higher. The truth is that those of your friends on facebook will need to visit the site from the site link to give the site some higher ranks on their articles.




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treecko142

Yeah, social media can help you promote your website but only if you provide the address link on your social media posts.




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overcast

I think facebook post have lost their demand over a period of time. And now the cambridge data leak. That is going to cost a lot of things over a period of time for facebook. They manipulated people and their data.And that is something may affect the people and their lives. I guess we are going to learn for sure.




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DenisP

They've naturally began to lose their demand simply by people inevitably growing tired of social media and turning away from it. Facebook has already begun to lose users as of 2017, and this recent debacle with Cambridge Analytica could actually further fuel the downward spiral that can potentially ruin Facebook, or at least leave it permanently scarred.

In fact, I just googled the word "debacle" in order to spell check myself, and besides the definition, the first three results were the Top Stories Facebook’s Cambridge Analytica Debacle: Why This Data-Privacy Storm Is Different, And What’s Next, followed by Don't Let a Data Debacle Like Facebook's Happen at Your Company, and Mark Zuckerberg finally says ‘sorry’ for Facebook data debacle.

Ha, that gave me a good chuckle.




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Martinsx1

This is a very serious concern for people who are in need of better google ranking through Facebook posts and activities. As it would appear that users are quitting the social media network, it's definitely going beam a red light for people who had good intentions on exploiting the social network.




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SiamSEO

This is why you can't just get stuck with old stuff anymore, and instead you need to keep up with the time. Remember when PageRank was a thing? Yeah, that won't help you at all these days, so fussing over it in this day and age would be completely pointless.




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vinaya

Ever since other social media apps and sites began to evolve, facebook began to lose its users. These days the most active age group on facebook are the people between the age of 45 and 55 years. If older people are on facebook, where are all those young people? Well young people are concentrated on Instagram, Whatsapp, snapchat and the likes.
Howevrr, facebook still has a great power. It not only has highest number of users but also gets highest traffic after Google and Youtube.
That's why promotion and marketing on facebook actually works




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kgord

Alot of people I know are turned off to FB and I am too. It is always the same people positng the same kind of content over and over. I would give it up entirely, but I don't want to miss something that might be important.




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DenisP

This is a really good question, and I'm actually not entirely sure if I'm being honest. It's actually a confusing topic that hasn't really gotten any clear answer from Google, as far as I'm aware. All of the "answers" seem to be very murky and often preceded by phrases like "As far as I know."

At one point, Google representatives suggested that social media activity actually did have a direct affect on SEO ranking and authority. However, recently the answer seems to have changed. The short answer seems to be: no. The long answer? While social media accounts will turn up on the results page, Google doesn't factor in the number of followers, likes, engagement rate, or backlinks into the ranking.




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Martinsx1

"..... However, recently the answer seems to have changed. The short answer seems to be: no. The long answer? While social media accounts will turn up on the results page, Google doesn't factor in the number of followers, likes, engagement rate, or backlinks into the ranking.... "

Well, I would just say that this short term and long term answer by Google representatives are just a smoke screen response to the honest truth that Facebook now have a less if not zero impact or effects on SEO rankings.




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Corzhens

Like you, I am also confused with issues about Google regarding SEO and the rankings. There are many discussions that I find interesting not because of the issue but because of the propensity of people to post something about Google with no basis at all. If you have read the discussion about SEO is dead then you probably know what I mean. We really have to be discerning about what we are reading in forums because not everything is true.




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DenisP

It’s not just about Google and SEO, but basically any topic under the sun. The internet is a place where you absolutely need to double and even triple check every “fact” that you read. A lot of people are inclined to speculate and spread rumors simply so they seem like they have something to say, meanwhile they’re either directly or indirectly spreading misinformation and confusing those of us that just want to get our facts straight.

But, that’s just how it goes on a platform where everyone has a voice.




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keen2write

I do feel there is some importance to this question. Like Facebook posts with website likes for your site and shares. This acts as a social signals just like Reddit does and Pinterest.




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aeon

I think not, but I'm not sure, I think social media will just help you to promote your site, but ranking is different story, like what happened to the seo career of my friend.




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Martinsx1

Well, from my understanding of how SEO and Google ranking worked years back, Facebook had pretty a good and direct impact on one's Google ranking but everything seems to have changed lately with how Google rankings is achieved now. It may still have impact on getting ranking in Google but it's now reduced to the barest minimum.




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Kakashi2020

The way I see it is if you share your content in Facebook then more people would know about your site and that means more traffic to your website, which also means good rankings in google.




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aeon

Right, but still you need to wait for some interested visitors to visit your site, to get more traffic and improve your google ranking. technically even how many post you made on your Facebook, it will not help you to improve your ranking, That's why most of the website owners doing some click bait, or they posted some intrigue topic which is not related to the content of the website.




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kgord

I doubt it. I mean you are simply posting or responding to contact that is already on there so I don't think it is really going to impact on your rankings. It is just something that you need to be aware of though. I think it probably is a neutral impact.




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Kakashi2020

Interesting, but how can it be neutral if it creates traffic to your site? Traffic is where we get our conversions.




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PremiumAccs

I see some of my posts on facebook in google rankings. I think posting on facebooks helps in positive influence on Google ranking for sure.




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Kakashi2020

Another curious fact is whenever posts in facebook are shared a lot, the site would have better search engine visibility. So I think sharing is more effective than liking.




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esteban123

I think Facebook really post a factor in Google rankings because it is one of the most commonly used site or platform by most of people around the world. Due to its simplicity and reliability many people are being used to it every single day. Even me my self is an avid fan of the Facebook site because it let me interacts with my family, relatives and friends out there anytime and anywhere which is really pretty cool.




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iqbalfreelancer

Yes because Google give priority only good content website. Also if your post get shared on facebook you will get massive visitor also google take your website as good and user friendly website.




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idealmike

Hey yeah I think so in as much as Facebook is a social media site and social media signals are a ranking factor. We know that Google looks at your social media numbers as much as it does everything else like your PR, PA, DA, TF, CF etc (although some people say that Google doesn't consider 3rd party services domain ranking metrics such as your Alexa rating). But it definitely gets really technical no doubt those algorithm scientists sitting around drinking San Miguels must definitely get creative and write in some algorithms that go deep by looking at things like how many signals you have, how many signals those signals have, even again how many signals the signals that have signals have such as shares, reshares, comments/replies etc you have. And how wide and broad and long you have those signals whether they are from Facebook, Twitter, Pinterest, LinkedIn, IG etc etc.

That's my reckoning anyway! Is Facebook posts a factor in Google Rankings?




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vinaya

I cannot show any proof regarding social signals and search engine ranking, however, I believe just like backlinks, you also need social signals to improve your search engine ranking. I believe search engines give value to the social signals generated by the website/post. Google and facebook are not connected, however, you might see the ads on facebook that are related to the keywords you searched on Google. For example, if you searched drones on Google, you might see the ads of drones on facebook. Social signals work in the similar manner. If the post has more social signals, it pushes up in the ranking.




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cmoneyspinner

"...Matt Cutts, the former head of Google’s webspam team, confirmed that Google used links from Facebook and Twitter as ranking signal. ..."

Source: How Social Media Helps SEO [Final Answer]
https://www.searchenginejournal.com/social-media-seo/196185/


Google uses "social signals".




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vinaya

Google's SEO metrics changes. The ranking metrics used in the past may not be in use today. However, some metrics always stay. For examples, keyword usage, backlinking and SEO signals were used for ranking factor in the past and are still being used today. Thanks for pointing towards the link. This will help to clarify the issues of social signals, including sharing on facebook.




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itommy

According to me, Facebook posts or links are not a ranking factor but it can help improve traffic for your website a bit more. Is Facebook posts a factor in Google Rankings?




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vinaya

You might have reasons to prove your statement. However, I have read a number of experts written articles that state that social media sharing not only helps to pull traffic to your site but also improve ranking by generating social signals.




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Kakashi2020

I've got a question does posting in Google+ a factor in rankings? If the answer is yes then Facebook directly affects rank.




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Corzhens

In one discussion that I came across, a user named @Vinaya said that posts in Facebook about your website is called social signals which can be equated to bookmarks. I don’t really know the details of how it works but my guess is that posts in social media are also considered by search engines in relation to the SEO of the website. But even if not, those social signals mean the backlink of your website that when someone clicks, you get traffic which is the ultimate goal of website owners.




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SEOexprts

Facebook not provide ranking. Social signals can help increase your ranking.




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Kakashi2020

Ranking keeps on getting complicated and Google keeps on changing the factors, I guess everything evolves I'm just a bit worried that Facebook is again at the limelight and there are people saying that Facebooks eventual downfall is at hand. I really don't know what it's all about, I really need to read some news.




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