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Product Hunt Campaign - How do you get more upvotes?



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Product Hunt Campaign - How do you get more upvotes?

I recently participated in my first ever Product Hunt campaign. 

What is producthunt?

For those of you that don't know what PH (Producthunt.com) as well its a website were startups or new products are being published and announced. 
Its a sort of Reddit but for companies and professionals from online and tech-related fields. Once your product is featured, it will remain on the homepage of producthunt.com for 24 hours, time in which you will need to gather as many upvotes and comments as possible.

Same as any other modern social platform the level of interaction matters a lot. So it's not only about the votes, you can have twice as many votes as the product on the 1st spot, and you still can end up in the third position. It matters a lot on whos doing the voting, old users and established members of product hunt worth a lot more in votes than new members who generally don't add up to much.

This is where you want your product to be announced 

Anyway, ProductHunt is a cool way to make your product known by people that matter in the tech industry. It is the level of interaction and brand awareness that you can't really get anywhere else. 
You may also get a good deal of traffic and new users as well as potential clients and business partners. 

What is the end goal on producthunt? 

To make the most of those 24 hours when your product is featured on the first page. It matters a lot to end up in the first place. 
The benefits are pretty clear and I've outlined some of them already. 

So how did my experienced with producthunt.com went?

I think it was fairly decent. Came up in on 6th place. The top 20 products are the most competitive so I guess it wasn't bad, although I wish I would have prepared myself a lot better beforehand. 
I wish I had participated in at least one more campaign before this so I wouldn't be surprised about all the new things I needed to learn and do. 

Overall we had success gaining votes from the following sources:

  • Asking and answering questions on producthunt community;
  • Asking personal connections to view our producthunt page and letting them know about our product details;
  • Sharing on Facebook;
  • Posting on Facebook groups;
  • Sharing on Linkedin;
  • Posting on Linkedin Groups;
  • Posting on Reddit as well as creating our on subreddit;
  • Posting on Twitter;
  • Contacting Publications;
  • Contacting Bloggers;
  • Posting on forums;
  • Posting on other niche related online communities;
  • Posting on Quora. 
This is everything we used in our 24 hours. I wish we had done more and prepared a little more. So, what methods did you used when featuring your product on producthunt.com? 
Any of you guys here ever won the product of the day? 

Let us know your tips and tricks in the comments below! 

Comments

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kgord

I never heard of Product Hunt personally, but thanks for posting this so now we know a bit of what it is all about. It seems like it would be good for those who want to market their products to others, and to do it in the most expedient way possible.




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Martinsx1

From the looks of things, producthunt.com isn't such a big deal from what people are saying already about the website. Some do regard the site to filled with spam prone products in which the owners would go to any extent in getting people patronizing them. I think it would be more safe to look at other options when it comes to seeking platforms for products exposure.




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overcast

I have recently noticed that producthunt site is now gone more or less like spam product promotion site. Lot of make money online type folks are promoting their stuff. Though some products are good. But not all the products have the merit that we seek. So in that context it'd be reasonable to say that upvote buying on that site may happen like kickstarter.




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DenisP

"Lot of make money online type folks are promoting their stuff."

Oh jeez, and here I was getting excited about this service and now I hear this. Those "make money online type folks"--as you aptly put it--are the bane of any person trying to make an honest living through the internet. So many scam artists and lazy bums looking to make an easy buck by running sites filled with redundant information and poorly written ebooks, ruining the reputation of multiple sites throughout the internet.

It's like Kickstarter, which you had mentioned. It started (or one could say, kickstarted?) off as an amazing site with great potential and just turned into a breeding ground for scammers, con artists, and beggars.




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overcast

Yes kickstarter had swarms of those "get rich quick" folks. And those literally made the site awful to browse. I remember watching one episode on TV on one tech channel. They were saying kickstarter has poor moderation to even allow some of the ponzi schemes and the bad products to be kept online. And the pity part is some genuine products don't get funded.




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Martinsx1

I just read a review about the site producthunt.com and it's good at just as you put it, "...... I have recently noticed that producthunt site is now gone more or less like spam product promotion site....." and this doesn't bode well for the site because it's definitely going put doubt in the minds of people who get to see any product being promoted by the site.




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overcast

I think the reason is because many people are promoting those guru type products. As those products tend to have the issues with the money. And also the issues are specific to the campaign and vote specific too. So it tends to have some difference on that.




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DenisP

"Its a sort of Reddit but for companies and professionals from online and tech-related fields."

Well that is pretty nice to hear. I personally love Reddit and its system--in fact I spend way too much of my time on it--but the Reddit community is really tough when it comes to self-promotion in just about any form. You have to be really sly about the way you promote yourself, typically with tactics similar to that of viral marketing, so this is a welcome platform.

"It matters a lot on whos doing the voting, old users and established members of product hunt worth a lot more in votes than new members who generally don't add up to much."

I think this is an incredibly smart move on their part. This drastically reduces the chances of vote manipulation skewing the actual results.

I'll have to give this site a look and see if I can get some use from it.




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kgord

Well it may be worth a try to do PH if you keep your eyes open, and it is not costing any money. I will try anything once, and this is something that it seems like it might be worth it to try at least!




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overcast

I think PH has some really good SAAS apps section. And you can get some decent leads too. So if you have the new SAAS product and want the customer. Then surely that would be good promotion of the products and the services. I guess in terms of the conversion to content it works out.




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Kakashi2020

Never heard of product hunt .com, o think I'll have a peek later though. I think it's a good idea that theres a site that features new products, it would help people to discover and understand new products. It's very interesting.




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Kakashi2020

Seriously?, I mean Seriously?? I just seen the site which takes time to load by the way. They could have made it fast loading if they wanted too. I scanned the products or rather apps inside it and tried 2 of them both where half-baked copy cat apps. I can't find a unique app which I can use. I thought at first that it was for physical products but it seems like it's all apps.




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Martinsx1

This sounds discouraging and it's not good for the site to have such bad review. If the site takes too long to load, it's definitely not a good sign or of any good advantage to the site. And having just applications being put out on the site, it's certainly not good as it was hyped.




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Martinsx1

"...... producthunt.com..."

This is actually my first time of hearing about this website and what it's used for. Although I'm familiar with Reddit because it's very popular but I have heard about "producthunt.com" before now. But from reading through all the stuffs that goes on in the website with the bid of making one's new product because a public knowledge seems pretty good and your ending up at 6th position isn't that bad for your first trail.




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aeon

All I know about the product hunt is let the user to share and discover new products. And I think it's a great site to start your new article, all you have to do is to search a new products and make some article about this and then promote it.




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keen2write

Nice topic to talk about. I have never herd of this. Can it be Amazon affiliate products jus thought id ask. Seems very interesting I may check it out.




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iqbalfreelancer

It's really glad to say that. The article was informative. I will start amazon affiliate for myself. Your article will help me lots.




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vinaya

I have never heard of ProductHunt and after reading the post, I still did not understand the importance of running a ProductHunt campaign. What's the point of such campaign? Let say I came first, now what? Does getting ranked #1 guarantee sales? If you are selling on Amazon, it matters to be #1 on Amazon. However, you are #1 on Amazon does not mean you will also become successful on ebay with that product. In order to succeed on ebay, you have to try becoming #1 there. same thing applies on ProductHunt. If you are #1 on ProductHunt will you actually be the best seller. Can anyone through some light on this regard?




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Corzhens

Thank you for sharing the information about another bookmarking site that can be used for promoting our products. The site is still working but I cannot really say if it is still being patronized very well although I have seen some new products on the homepage. Maybe I should check deeper because if this can be beneficial to affiliate marketers then I guess it can be beneficial to me.




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