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Building up your employees to become industry influencers



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Building up your employees to become industry influencers

When you're trying to boost your business online, influencer marketing is always a great way to do this in a shorter amount of time than most marketing campaigns.  Sure, influencer marketing takes a bit of time because you have to do it 3+ times to build authority, but that can be done over a couple weeks and you'll begin to see people following you and purchasing your products or services.  The one problem that people get into when starting out their influencer marketing campaigns is they don't understand how much a good post actually costs.  Every niche costs a different amount, which is understandable, but some industries are just insanely priced at $500+ per post.  An easy way to get into influencer marketing, without breaking your budget, is to have all of your employees start posting on social media platforms in order to send leads to your website and boost your sales.

Having your employees write in your industry, posting quality images and content about your niche, and linking everything back to your website it will bring people in from all over the world.  Each of your employees will have their own voice online, making all of their posts unique to each other, and potentially tapping into multiple markets that you might not be able to do yourself. 

Think about it, if you had 10 employees posting in your industry, that's 10 potential influencers later on that could be bringing in massive amounts of traffic and sales.  Of course, you would need to disclose on each profile that you or your employee works for the advertisements that are being posted, so you're not falsely reviewing something in a positive way and getting in hot water if you do get on the FTC's radar.

Employees are actually an untapped resource when it comes to influencer marketing, and it could work out extremely well, which has me confused as to why people don't already do it all the time.  Sure, there are plenty of companies out there that are already doing this, and making plenty of money from it, but they are the minority of businesses in this world.  Companies don't really like taking this route because it takes a long time to build up just one profile, let alone 10 employee profiles, so companies don't always go in this direction.  One way to help boost the speed of having your employees become industry influencers is to require them to make 5 or 10 posts a week to their social media profiles in order to get people coming in.

If you did have 10 employees publishing content to become influencers, your marketing plan will essentially be in overdrive and 10x more powerful since there would be 100x more work being done than you could be doing on your own if you had a minimum amount of posts per week.

Your employees can actually help answer any questions that come to your website, since they are pools of knowledge about your business, and the potential customers will enjoy every word they employee is typing up.  Since your employees have been working for you, they likely know all the inner workings of your business, which means they can easily answer anything about your website they come across.  Another good thing to think of is to have them all set up Google alerts and jump into action when your business is mentioned online.  If they don't happen to know the answer, they can forward the link to your team and I'm sure someone will know the answer Building up your employees to become industry influencers


In conclusion
Most of us know the power of a strategic influencer marketing campaign, but not many people are actually utilizing influencers in their industry.  I'm not exactly why people aren't using this advertising medium because it works extremely well if you pay the influencer to post a few times a week for your website or business.  If you can't afford to hire a bunch of influencers, but you have some employees, you can require them to build up their dedicated work accounts to essentially become influencers in your industry over time.  This will bring in plenty of traffic and sales, boosting your business and not spending a ton of money on influencer marketing through 3rd parties.


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Thanks!

Tommy Carey

Comments

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Judas2018

I think every company sets aside a few employees to work on promoting the business, and spreading the word. These employees should be the most personable and well-spoken of the group. But the company boss or CEO - should set the proper tone by being the companies best and most enthusiastic promoter.




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Corzhens

I agree that company employees should be acting as brand ambassadors and they should be wearing the corporate image all the time. But I disagree in building up the employees to become industry influencers. That is quite a big investment that is not practical because you don’t really know if the employee will stick it out with the company. There is a greater probability that an influencer can receive many job offers.




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treecko142

This is a good way of saving money while obtaining the same level of influence in the industry. In addition, you make your employees feel more involved with the company and they become more empowered as they take an additional role in boosting the company's success, which could get them motivated and increase their output in the company.




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kgord

I think the more involvement you can give you employees within reason is good. If they feel more invested and more a part of a company it stands to reason that they will do a better job. This is why profit sharing is so important.




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Barida

This is so true in the sense that employees want to be shown that they are really part of the company and by making them influence the social media world, we get to see them doing the posting of articles and all that on the social media networks.




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kgord

Yes, and they are contibuting to their company beyond what their basic job is so that makes it important. It may be one of the things they most like to do. I think being an influencer is a great thing really.




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Corzhens

I am a bit hesitant with this topic. First, I have to agree that it takes time to be an influencer. So my employee will have to be under me for a long time, maybe a year? Okay, he starts to write well, better and better until he becomes an influencer. And what if he leaves and become a boss of his own? An influencer is a popular person in social media and getting a job is not a problem anymore. Oh, I hate to lose a good employee.




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Kakashi2020

I agree in using your employees social media posts to boost online traffic to your site also you could also encourage their families to do the same.




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overcast

I am wondering doesn't the more education the employees make them leave your company. I have seen that most of the time employees get the knowledge but eventually leave the company. So not sure how to make the employees the influences and how that can be properly leveraged. I guess it depends on how people manage the workplace and the results on that basis.




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Barida

There is something that I've known to mean loyalty and that's what we have to consider at this point. The thing with the employees getting more education and leaving is a personal decision that we should allow them make. Even when you treat the people working for you in a bad way, they will still leave.




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overcast

I don't think so. Because going by that logic. If you own a company, would you freely invest into employee only they would be going to your competitor? I have seen that backfiring for many companies. I don't think that is a good idea. Liberal policies are good on paper. But they cause more loss.




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Barida

I've seen some big companies especially those that have got a shopping mall doing something like this where you see their employees becoming quite active on social media such as Facebook and the rest. The key message they send is about what they are selling at their workplace with some cool pictures that can make you want to go and check it out.

For me, I see this as a good move by managers of a copy and adding something like a commission and freebies to some of the employees that brings some big leads into buying will make your workers doing all they could to make sales increase.




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