How to format text and content so you can increase your conversions rates
Optimizing and formatting content is conversion optimization worth exploring, but most copywriters and people who write and post content usually ignored.
This is why I believe content formatting is up other people to push unto copywriters. So if you are a content writer, project manager, webmaster or website owner, here are a few tips and tricks on how content formatting can improve your overall goals and conversion rates.
1. The title needs to be optimized.
The content's title needs to be six words long or something along the lines of 50 to 60 characters. This is ideal for any heading or title. Nothing shorter, nothing longer. Keep up this standard if you want to integrate your readers to read further. .
Use title optimization tools such as https://coschedule.com/headline-analyzer
2. Optimize your paragraphs length
Readers need short and compact paragraphs. This means the line of the paragra[h shouldn't be longer than 75 characters while having a minimum of 50 characters per line.
3. Bullets and numbers
When you have to list something, make sure you do it in bullet or number formats. This way people can quickly follow and read throw the list. Number and bullets formats are also useful for SEO, so make sure you integrate them into your content.
4. Tables for most important sections of the content
When dealing with a big, very complex piece of content that targets multiple sub-subjects, it is for the best to implement a table of content at the start of the article. This way, readers can click on the sub-title or subject they have an interest in instead of reading the whole article. This way you make sure you keep around readers whom usually may bounce because they don't have the time of the patience to read a 2000 words article.
5. Alight your text left
This is self-explanatory. Aligning your text from left to right ensures the best results regarding readability.
6. Breaks and Spaces
Use no more than 15 words per line. Use easily readable fonts, avoid small sized fonts and try implementing visual breaks with images, bullet points, numbers, videos, gifs, slideshows and so on.
7. Main layout and user experience
Throwout the content you should maintain a clear goal and funnel readers into some clearly defined next action. Call to action, and contact forms are all ways of getting something out of your content. You need to make sure your general layout is optimized for the reader, and these call to actions are properly placed.