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Why you don't have to rank a website to bank from it
Everyone is talking about how you need to be #1 in the Google searches in order to make money online. I'm here to tell you that there are plenty of websites that don't rank at all in the SERPs and they do just fine making thousands each day from new and returning clients. Sure, getting to the top of the rankings within all of the search engines is an amazing thing because you'll have a ton of sales flooding in, but it's not always a necessary thing in order to be successful. Think about it, how many times have you seen a startup website or company be successful almost over night? It doesn't happen often, but it does happen if they have someone working for them that knows how to configure PPC campaigns, put up the right banners on niche websites, be active on social media platforms, and acquire referrals from their customers.
If you're just starting off on your website journey, you won't rank within the search engines quickly, so you'll need to figure out how to make money without the help of Google. To do that, you need to learn how to target people who are interested in what you have, without relying on top rankings within the search engines. There are various ways to do this, and I will cover the methods that I target every time I launch a new website, and they are:
PPC campaigns on Facebook, Google, Yahoo!, and Bing
The beauty of a PPC campaign is that you're buying top placements on major platforms where billions of people are searching every single day. Depending on your niche, you could be spending as little as $0.01 per click up to $500 or moer per click, so knowing what you're doing will always bring in some additional sales.
Depending on your niche, and your budget, you will need to choose just one platform that you want to target. If you're selling something, a service or product, you can usually go with any of the PPC platforms but Google Adwords is usually your best bet. This is because people who will end up seeing your ad have searched for something related to it or are looking specifically for what you offer. If you're running a blog and publishing a lot of content, then selling a class or service, you will likely want to target Facebooks PPC platform because you can target people based on what they like and even their previous purchasing patterns. I usually target Yahoo! and Bing after I'm already targeting Adwords and Facebook because the Yahoo!/Bing combo don't get nearly as much traffic as just Facebook or Google.
Banner advertising through BuySellAds
You can run banner ads through all of the other platforms like Facebook, Adwords, and BingAds but BuySellAds specializes in it and has a decent amount of websites getting millions of visitors each month. You can actually look through the platform and select a website within your niche based on how much traffic it's getting, the types of ads it allows, and even how you want to pay for the ad (monthly or CPM). There's no CPC method like the big PPC platforms, but that's alright because spending $100 on an ad you found through BuySellAds will usually get you more clicks than if you were to spend the same amount on Facebook ads, Adwords, or BingAds.
Social media marketing on various platforms
We all know what social media is and how to use it for ourselves, but we don't always think of it as one of the best ways to boost our sales for free. You can literally build a community surrounding your industry and link your own website to the community, making your website the authority within the niche itself. People will see your links, click through, and sign up for your services or purchase your products.
You can post to open groups in order to drive traffic to your website, which will increase your sales, but you'll need to do it strategically by building up your own authority within the group before you start linking to everything of your won. Provide awesome information to anyone that asks a question, and don't link to your services every single time. The moderators will notice your comments and sometimes they will even ask you to moderate their community, which gives you instant trust and the ability to link whenever you want as long as it's not the same thing over and over again lol.
Referral traffic is amazing
In order to boost your sales without top rankings, you will need to get some referral traffic from previous buyers. Referral traffic converts very well because they trust you before they even land on your website, since their friend or family member referred them.
If you can set up a discount to any customer who refers someone, and that referal makes a sale, you will turn your customers into brand ambassadors and they will try to send you plenty of traffic if they truly like your products or services
You don't always have to be ranked on top of the search engines in order to make thousands of dollars each and every month. You just need to do the right marketing, and the sales will start to come in gradually. If you do everything right, you might actually get your rankings boosted, and that will just be a win win in the end If you go through this list and implement everything I talked about, you should notice a sales increase without having top rankings, or any rankings at all for that matter. You can start getting money coming into your account through referral sales, banner marketing, SMM, and even PPC campaigns. Sure, the majority of what I talked about in this discussion costs money to make money, but you shouldn't be afraid of that if you want to take your business serious.
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