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10 Secrets to Influencing your visitors to purchase
When it comes to boosting your sales, you need to do the work ahead of time in order to see it come to fruition later on. Plenty of people think they have to do marketing after everything is set up in order to capture a sale, but if you don't put in the work beforehand, you won't capture them if you eventually do get people to your website. There are plenty of things you can do to your website in order to boost your sales, and a lot of them aren't trade secrets, so you shouldn't have a difficult time doing any of the things I'm going to be covering within this discussion.
Having a great design, writing up content that sells for you, having an amazing product or service, offering a warranty, having an option for people to sign up for your newsletter, and setting up retargeting campaigns in order to bring people back have always been things that people should do with their websites. What's the most surprising about all of this is that people bypass most of these because they don't see them as important as setting up a PPC campaign to get people in and make a purchase, but it's actually something you should be focusing on after you have all of the following:
An inviting website design
Your website design can't be something you found for free online and just slapped a logo on and then wrote up some content for. You need to take your time with a website design so people can see you as the authority that you should be. If you use an inferior design, you will be seen as an inferior company, there's no way around that. People judge based on first appearance, even if they claim they don't, it's a trait that is wired into us and we can't really bypass it. This carries over to your design as well, and people will judge your entire business solely based on the first appearance of your homepage, or any page they land on.
If you purchased a premium theme, and set everything up so it's flawless and runs well, you'll be in a much better situation than if you were to put up some free HTML code you found and then edited it slightly to add a couple images. Think about it, if you were to search up a service or product, came across a crumby looking website and an amazing looking one, you'd likely feel more safe with the better looking site because they would seem more established than the bad looking site. Even if they both have amazing services or products, the design that looks cheap will make less money every single time.
Content that does the selling for you
When it comes to content that sells for you, we're talking about copy writing, and it's not an easy thing to learn. A lot of content writers don't even know how to do proper copy writing, but they'll claim they do, and in the end their clients suffer because of it. I've been copy writing for a long time, and sometimes it carries over into my regular discussions even if I don't mean it to, but it's something you should learn if you want to write up content that sells for you.
Copy writing is worth it's weight in gold, if it had a weight of 1,000lbs, and should always be the first type of content you add to your website. If your content isn't selling for you, you'll have to invest less time in emails or chats convincing people why you're the best. Think about it, how many times have you gone to a website and wanted to purchase the service, software, or product simply after reading what it was all about? I do it often, but then I have to remember the content is written in a way to convince me to purchase lol. I'll then look up unbiased reviews and make a purchasing decision that way.
By having content that does the selling for you, you will make more money and deal less with customers who are on the fence about purchasing
A guaranteed quality service or product
When you put a guarantee on something, people will see it as top of the line, so much that it's backed by the company selling it. If you guarantee something, you better follow up with all the tasks or features you claimed your service or product to have. A guarantee isn't the only thing that will boost your sales, but it does help a bit when combined with everything else within this discussion
A guarantee is basically you saying that your product or service is amazing and the person reading about it should definitely make a purchase. If they get the product or service, and it doesn't do what you guaranteed, you won't always have to issue a refund but you will deal with some heat in the form of negative reviews.
An iron clad warranty on your service or product
You'd be surprised how much an iron clad warranty on your product or service will boost your sales. People will actually pay much more for something that has a lifetime warranty compared to a competitor that only offers a 3 to 5 year warranty. It's like a security plan just in case something were to go wrong with the product or service, and customers love the added security that you will fix anything that goes wrong.
Usually a limited lifetime warranty is in place because it will cover defects in the product or service, but not human error that ruins the product or service. Think of it this way, if you purchased a couch with a limited lifetime warranty and someone were to chop it in half, you probably wouldn't get a refund or replacement for free. Now, if that same couch started to come apart at the seams for no reason, you could contact the company and they would send a replacement to you for free and take the defective couch from you or even let you keep it if you wanted.
Lifetime warranties will sell many more products or services compared to 3+ year warranty. People want to know they will always have an option to get a new replacement if the current one isn't working how it was intended.
Newsletter sign up fields on your pages
This is a pretty obvious thing to do when running a website, but you'd be surprised at how many people forget about it. Adding a newsletter sign up to your pages will always get you some people signing up for your latest news, blog posts, added services, new products, etc.
If you don't plan on sending out emails, don't bother collecting emails, because you will just get marked as spam if you do eventually send out an email months after the person signed up. If you do plan on sending out emails, be sure that you have a signature link in each email you send out, in order to get additional clicks to your website
Retargeting on Facebook with discounts
When it comes to getting additional sales, you will always need to work with retargeting, since people who land on your cart or checkout page already had the idea of making a purchase but something told them to abandone their shopping cart. What you'll need to do is set up a Facebook pixel on your checkout or shopping cart page, then show anyone who landed on that page a very specific ad on Facebook letting them know they can save 10%, 20%, 25%, or even more on their next purchase using whatever code you put in the back-end of your system. People will see your ad and remember they have something in their cart there, they will them come back and make a purchase using the discount code you provided through retargeting.
Sure, you won't make as much per sale this way, but you wouldn't have made that sale if you didn't give away a discount and show it directly to them on Facebook. If you were to profit $100 per sale, and the retargetting brought in 10 people for $10 worth of clicks and each of them made a purchase, you just made an additional $750 because you gave them a 25% discount
There are various things you can do in order to boost your own sales, and I've listed plenty of game changers above for you to implement and use, so get to work and start from the top and work your way down If your content sells for you, you save dozens of hours each month talking to potential clients trying to get the on board. If you have a great design, people will see you as an authority without doing actual research about you. If you have a guarantee and warranty, you will always sell more than your competitors that don't have them. If you're setting up a newsletter capture system and sending out emails, you will keep people coming back to purchase time and time gain. You will almost always profit from retargetting campaigns after you've set up absolutely everything else and start getting traffic to your website So, start working on these methods to boost your sales when someone first visits your website, and set u retargeting in order to keep them coming back to boost your sales a second time
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