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4 lesser thought of business moves startups use to become successful
When starting your own business, there will always be a bunch of hoops you have to jump through and hurdles to get over, but that's a normal process for everyone wanting to do something on their own in the business world. Everyone knows that you have to set up a business name, pay taxes on your profits, hire employees or outsourced talent, respond to the public when they have questions, and many other typical things that come with running a business. There are a few things that people don't really think of when they want to start up their own business, and these things can be the key factor between success and failure early on in the life of your newly founded company.
Lesser thought of business moves by startups in order to become successful probably aren't what you're thinking of, and when you read them, you will see how obvious they actually are but how often businesses use them in the startup phase. I'll let you in on a little secret, not many businesses use them, and that's why these 4 lesser thought of business moves have made up the list I'll be covering, and they are:
Bringing an Angel Investor on board
This is one of the trickier things to do since you don't have any revenue coming in, but it doesn't mean it's an impossible objective. Plenty of new companies get angel investments to boost their production, sales, and overall success in a shorter amount of time than they could do it themselves. There aren't, however, many startups that get angel investors without a detailed business plan as well as an exit strategy if the time comes when they might want to sell their business.
An angel investor wants to see something unique, ground breaking, tech changing, pretty much anything that is unique and people will gravitate towards. If your new business is a magnet, and the customers are small pieces of metal, you will also be attracting plenty of investors because they will see the profitability just like you did before you even started on your journey.
Getting business credit through their own personal credit and collateral
A lot of people will think "Hey, I can just get a large line of business credit and pay for everything that way!" but it's not that easy. If you're a startup, you don't have any credit built up or even some sales to prove your income in order to get credit. So, instead of using your businesses stats and info, you will use your own as a sort of co-signer to get the business credit.
What you'll be doing is using your own credit score and collateral to get a large business credit line for your company. If you're worried about putting your house up as collateral, then you shouldn't be thinking about getting a big line of credit. Think of it from the banks point of view, if you have collateral and don't want to put it up in return for a massive credit line, why would they trust you with their money?
If you're going to do everything you can to get your business to be successful, putting up your own collateral shouldn't be a problem. There are thousands of startups doing this every single day, and they do whatever it takes to become successful, but if you have any doubts about your process then you shouldn' put up anything you're not willing to lose.
Have an SEO and Content/Blogging team ready to start, even before they launch
Newer companies are realizing how powerful the internet is when it comes to landing a massive amount of leads, so they employ an SEO and Content/Blogging team in order to top the rankings for their targeted keywords. The business owner might know something about SEO and Content/Blogging, but they're the owner and have to work on 1,000 different things and may not be able to build backlinks, write content, or optimize social media profiles while working on everything else. This is why startups will usually hire an SEO team and Content/Blogging team, so they don't have to worry about building up the back end of their website with content as well as boost their rankings through search engine optimization.
Branding from day 1
Successful startups know that branding is a big thing when it comes to being successful in a large industry. Many startups with even start their branding when they try to get funding through a platform like KickStarter. They will have all their logos up and running, they will have office shots of their business, and they will basically be getting the word out about their business through a massive platform of investors
As soon as a smart startup launches, they will begin to get their guest blog posts out there and also get some interviews going. They will try to get on the news, which builds a brand quickly, and also the radio so they're getting in front of the people who might not be searching for them online.
Branding is everything if you want to beat your competitors, so start from day 1
There are successful startups being launched every single day, but they are successful only because they knew exactly what they were going to be doing for the next 6 months to 2 years. They will have an excellent business plan in place and already be talking to potential investors in order to leap frog the success timeline and make more money in a shorter period. If you have good credit and some collateral that you aren't willing to use, you can always get a business credit line in the value of what you put up. If you think your business is going to be successful, put up more and see how it goes. You'll need to have massive amounts of content up on your website if you want to be competitive, but that takes a lot of time and effort, so startups are beginning to employ SEO and writing teams to take over this part of the business. You will also need to brand whenever you can, just so your logo and name get around within your industry and boost your popularity among the niche
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