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5 things you must do in marketing to grow your startup to an empire



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5 things you must do in marketing to grow your startup to an empire

Everyone that starts a business wants it to be a multi-million dollar empire, but they aren't sure exactly how to get the ball rolling and keep it going.  It's no secret that starting a business and managing it until you become successful is not an easy thing to do.  In fact, running a small business is 10x more difficult than if you were to just work a stead 9 to 5 job, even if you were making the same amount of money.  A lot of entrepreneurs simply want to work longer hours because they don't have a boss.  Some want to work for themselves because they will likely make more than they could at a desk job over time.  No matter the reason, the end result is that it's always going to be difficult for a startup to become an empire, but you can do it if you just stick to it and follow this discussion 5 things you must do in marketing to grow your startup to an empire

Sure, not everyone will be able to build their startup into an empire, but you won't know how successful you can become if you're not trying.  Below are 4 main points that will help you along the way when you're trying to boost your startup to empire status.


Build a great brand that people love
There have actually been a lot of bad products going around that people buy in the masses because of how well the brand is loved by it's following.  On the other hand, there are good products out there that cost much more than they should solely because of how well they are branded and loved by people.  A good example of this is the Apple iPhone and how it costs twice as much as any of it's competitors (usually).  Sure, they have some nice things within the phone, but I can get the same things on my Samsung Galaxy for half the price and I'll also have more options to upgrade my memory and battery lol.

Companies that build up their brand in a way that shows they actually care about the people will succeed more than the companies who aren't talking with the people that haven't purchased.  Bigger brands are starting to catch on that you need to treat everyone nice, not just the people paying you, and they are starting to get seen as a more trusted brand within the industry because of it.  Now, people don't really trust commercial advertisements, and that's why a lot of bigger brands are getting into social media advertising. 

If you get on social media and build your brand, you will have brand ambassadors yelling your name fro the rooftop, and that always boosts sales 5 things you must do in marketing to grow your startup to an empire


Know your audience and figure out where they are
If you have a product and don't know who or where to target, you're not going to be in business for long.  You might think that you can just set up a PPC campaign on Adwords or Facebook and you're going to make a bunch of money overnight, but that simply doesn't happen.  You need to know who you want to see your ad, and those people need to already be interested in what you're trying to sell. 

You'll need to also figure out where your ideal customer is, they may be on Facebook or they could actually be on LinkedIn, or even on Yahoo! where not as many people go.  Figuring out your demographic and where they are is the main thing you need to focus on before you start investing money into any sort of advertising.  This is because you don't want to waste your money on pointless advertising that won't convert 5 things you must do in marketing to grow your startup to an empire


Listen to what your audience is actually saying
Your audience is the only critic you should be listening to.  If they say the checkout process is convoluted and tricky to figure out, you need to get in there and tweak everything because you don't know how many sales you've missed out on already.  If they're commenting on your Facebook page, you need to be responding to them with genuine comments and thanking them for their input 5 things you must do in marketing to grow your startup to an empire

Your audience will be your bug finders, beta testers, product reviewers, and loyal fans.  You need to treat them like you can't run a successful business without them, because in reality you can't.


Smash expectations through innovation
Innovation is what makes us evolve over the course of our lives.  Before Facebook there was MySpace, some of you probably don't even know how MySpace was back in the day since it's just a music website now.  Before Facebook, MySpace was our main social network where we would go and talk with friends just like how you do no Facebook now.  Facebook innovated the social platform and everyone started to flock over, in the masses.  MySpace never did much to change the way they did anything, and Facebook capitalized on that.

If you're not innovating something, you won't become an empire with droves of people coming to you for the newest, and hottest, item or system that is on the market.  If you do innovate something, and get an increase in sales, keep innovating and never get complacent!  Getting complacent is what killed MySpace, so don't become a MySpace within your industry lol 5 things you must do in marketing to grow your startup to an empire



In Conclusion
You will always need to build up a great brand name in order to get people to trust you.  You will also need to know where your audience is and how to target them in order to keep them coming back time and time again.  You will need to listen to your audience and respond to them no matter where they are commenting.  They could be on facebook or they could be posting a review on a third party website, you'll have to follow them and comment regardless of where they are.  If you're not innovating, you're dead in the water, so get some initial sales and start innovating something within your industry to become an empire over time 5 things you must do in marketing to grow your startup to an empire



Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

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overcast

I think answering question before and after the sales. That some of the times set the tone for the marketing and the products. So considering those issues in the right way. I'd say that startups are going to be a good option to begin with on that note. I don't think that startups should ignore sales and the marketing department. It's as much important as much as the development and the testing. That's what makes the company.




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Martinsx1

This is simply maintaining a good relationship with your prospective customers, treat them well, never be harsh and hasty when dealing with them, this is going to give them lost of confidence in what you are offering and as such would result to increased sales.




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overcast

Yes that matters a lot. You don't keep track of the prospective customers. Then they are going to have some of the issues in due time. I am not sure how that works out for many. But it seems like some marketing cases, it's reasonable for the startups to work out with customer communication.




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AmieBotella

After sales for me is more important aspect into building good rapport with customers. Personally, I find myself disappointed when after I purchase something and found a little or no help from them and realized they no longer care to assist you with your purchased product. A good knowledge on your product also is a good lure to people. Having these qualities on top of having a good product and you're set to a strong business in a span of five years.




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overcast

I think many companies are investing really a good amount into this. And they want to get better conversion after sales. This way they want to retain the customers. It'd be reasonable to see how the product feedbacks and service feedbacks are handled. Such improvements make a lot of money.




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JoeMilford

I agree with you and overcast here. You must always be conscientious and do the follow-up with customers--especially first-time customers. I know that I like being treated that way, and so do they. You demonstrate the same idea with your post here, and to steal your word, "rapport"--well, that is so important! Establishing a rapport with new customers means cementing business with returning customers, if you ask me.




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Kakashi2020

I agree that questions and comments should be properly answered to create a sense of connection and affinity to your buyers and or followers. This would also boost your trust rating when people see that you're actually giving some time in answering queries.




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overcast

Yes, even if the customer doesn't buy anything the first time. We have to make them welcome all the time. You can see that this way we can get things done properly and also have customers refer to us as well. That's how the customers need to be treated so that they can love the business back.




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Corzhens

There is the thing called “after-sales support” which means you have to provide support to your clients in whatever issues they are facing regarding the product they bought or the service they availed from you. Even with simple products like toys, sometimes there are questions on how to operate or how to clean and only the sales person can answer it. But if you will ignore such questions from clients then you are bound to lose your client base.




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overcast

I think many big brands were formed because of the after sales support. So that is one thing that needs to be considered for anyone who wants to develop bigger brand. And in turn they want to develop a good startup in the process. I'd say if you are that serious then marketing your existing customers and supporting them can be a good option to start with.




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Martinsx1

Knowing your audience is what would make you know exactly what to offer them or what they demand so that you can go about getting such products for them even before they ask for it.

And also making sure that you offer high quality brands because of stiff competition, so that you wouldn't be left begging because of having low quality products or brands.




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Barida

I agree with you that quality is really important when we are dealing with ordering products for our customers. Once they notice we sell products that are good to them, it will make them return again.




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JoeMilford

I was totally ALL OVER Myspace at the time--I enjoyed playing with the profile templates, and there were a lot of fellow poets and writers out there who I connected with on Myspace. However, innovation is always necessary, and why people gravitate towards one social media site or another is a very complicated sociological phenomenon. I think that you could be very innovative and still not attract an empire of people. You might just end up contributing to someone else's empire, but I think that that is okay if you are comfortable with the pay you are receiving and the contribution you are making. Sure, we all want o be running an empire, but that might be a bit more for everyone of us to accomplish.




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Martinsx1

Well, you gain some and lose some, so whichever one that comes one's way from his or her activities, such person should take it that way.




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JoeMilford

Well, yeah, sure. If I worked hard and had an empire thrown at my feet to show for it, I would embrace that situation to the fullest. However, I think we always need to keep our eyes open for opportunities and for side hustles as we work on building our empires. It would be a shame for any of us to lose a lucrative opportunity for success, renown, and profit because our aspirations and expectations are too high. Of course, that might mean I am playing things too safely, but we all have to figure out our own paths in this business, in general.




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Martinsx1

Yeah, you are definitely correct. It pays to seek out new opportunities, one day, one might click for such person and the rest will be just stories of how successful you have become.




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kgord

This is true. I mean sometimes you need to make sure that you have the sort of lasting success that you need. However, along the way, you are certain to have many failures. That is just the way it is.




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Martinsx1

Failure is good from where I stand, personally I don't see it as that bad as most people view it. Without failure, one never learn, so I see failure as a stepping stone to success before it shows me how not to fail again over the same thing.




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kgord

I don't think failure is bad either especially if you regard it as a learning experience, and don't take it personally or allow it discourage you. Failure can teach some things. However, it is hard not to be discouraged by repeated failures. After awhile you just don't want to try.




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augusta

Getting one's business from the ground to an empire entails satisfying one's customers and branding one's business excellently.The only what sellers need is just customers.Having fancy environment or products without customers all boils down to naught. So one needs to focus more on the targeted audience, get to hear and know what they want and provide for them to gain their loyalty.




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JoeMilford

augusta,
I know that, other than not making decent content, that the quickest way to kill you traffic is not adequately knowing your audience. Like you said--you can have all of the bling in the world, but if there is no substance there, then eventually people will gravitate to something else. They call it a "target audience" for a reason--you are supposed to hit the bull's eye of what they want or need from what you are providing.




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Martinsx1

You said this well @JoeMilford, if you aren't careful with what you do and how you do it when your target audience is concerned, you almost immediately lose them and that's the demise of everything you have ever worked for.




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Martinsx1

It's the target audience that makes ones empire for such person. Any business empire exist because of its audience, without them none of the empire would ever be in place, so it's paramount to take very good look at them and discover what they desire because they are certainly your lifeline.




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Baburra

I agree. I think that some people might think about this too much and make it too complicated but at the end of the day it really is just mostly about pleasing your customers and your investors as that is your primary job as a company, and as long as you do this well enough and not become complacent and always look towards the future on how you can improve then you can continually keep all parties happy and therefore stay alive and thriving. After a while you will get rewarded if you do all of these things consistently enough.




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kgord

I think you have made some wonderful points there Razzy and ones that we must really take advantage of when you are looking to build your blog up. Of course, the points being made about substance are the most important ones in my opinion. These are all good ideas.




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Barida

I agree with you that they are all amazing points that one looking on getting better with business should have in mind. It's really great to learn.




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Martinsx1

Yeah @Brida all the points he made here are great. Amongst them all, which one happens to be your favorite? Mine is on the target audience.




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Martinsx1

@Kgord Razzy is very important to us in this platform, he always takes care in putting out good articles that are very helpful to most people here, myself included. It's wonderful getting to know him, he is a great guy.




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vinaya

Building a brand is very important. When you have a great brand, it will be easier to build followers on social media as well as drive traffic and sales. Let me illustrate this. Do you think it is easier to sell Nike products or xyz product? Since people already know Nike, it will be easier to sell Nike products compared to the brand that is unknown.




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Martinsx1

Building good brand take years and lots of effort to do. You talked about Nike, do you think it was a days job for Nike to get to the spot it is in today? It took some years of ups and downs before they became the famous Nike we all know today, including Adidas as well.




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vinaya

I used Nike as an example. I wanted to illustrate that if you have built a brand, it will be easier to sell. I understand Nike was not made in one day. It took many years for this brand to be what it is today. Many brands in that niche have already evolved, however, they do not have that kind of fan following as the Nike. However, it might not be possible to create something like Nike. But this does not mean you cannot work on building a brand.




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Everett

I agree! Fabletics is a company that sells "athleisure" wear to woman (Kate Hudson the actress is one of its founders). It has many competitors but the revenue of the company was 235 million USD. So don't say anything can't be done! Persistance, and patience is always key. Also some hard work too!




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keen2write

Great advice and excellent tips as always 5 things you must do in marketing to grow your startup to an empire
A great way which has worked for me in the past especially on Instagram is Google either business men holding blank sign or women holding blank sign there are loads. You may get the odd watermarked image just don't use the ones there will be loads to choose from. Then save the image either then use canva or any other image editing software and type your brand name or website link or any message on to the person holding the blank sign. Like below for an example which I only just created to show you what I mean.

5 things you must do in marketing to grow your startup to an empire




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Everett

I have mixed feelings about these signs. I mostly see they signs connected to scam "money making" websites that promise high earnings but never pay or it is extremely hard to make money. Due to past experiences I always just assume these types of images are just for scam websites. I have not actually joined a website because of these images in the past, but I see this in Google search all the time. I simply just do not trust such images.. lol Maybe a couple bad apples ruined it for me, but who knows..




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Everett

Building an audience is a very stressful and daunting task. You have to find people interested in your product or service, and make money off of those people. This can take a long time especially if you are using social media or other platforms that have millions of users. I am trying to build my audience, but it is going very slowly!

Even if I post ads, I get some advert clicks but the people rarely buy my products. so I am think they may not really be interested, or have no idea where to start.. even though everything is basically easy (to me at least) they may have trouble somewhere.

So definitely make sure the audience you are targeting is interested in your product, and knows how the product will function. Otherwise your business will most likely fail..




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Corzhens

Building a brand is not that difficult if you know the proper procedures. And in order to do it, you need to know who your audience are. For example, if your audience are more of the millennials then your brand should be relative to them. Let me share my visit to Lotte Young Plaza which is a mall that caters exclusively to millennials. It is a successful business in Seoul, South Korea with their brand that targets the young ones.




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jpk0007

That is very true if one becomes stagnant in life then the learning and innovating stops completely and that stops your process of growth and progress. If one is not innovating and learning from his mistakes then he won't be able to offer anything new to his audience. If you make it a habit to think out of the box and offer new concepts and innovations then it is very likely that you will hit the jackpot eventually and be very successful in your endeavor




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