Google Expands Meta Description limit from 160 to 320 characters
In a move that would seem contradictory to most, since they have stated they don't use the description for ranking purposes. Google has expanded the meta description tag from 160 characters to 320 characters.
This will give SEO's, webmasters, affiliate marketers etc, a chance to use those extra characters for including extra text in which they can promote their sites in the SERPs. On top of this, Google is also going to increase the size of search snippets also.
And this makes me ask, if Google is going to use a snippet of text from a webpage, and doesn't use the meta description for ranking purposes, why do they care enough to expand the meta description field in the first place?
Perhaps Google is expanding the meta description field as a way to let SEO's and webmasters know that the meta description is one of the most (if not the most) important part of Google's way of indexing and analysing websites in the SERPS?
I think the takeaway here regardless, is that meta descriptions are still important and moving forward, we should all take advantage of this expansion as you never know, Google could use it as part of your webpage's description or even as a featured snippet!
What do you think of this move by Google to do this?
Will you be going through all your old meta descriptions of 160 characters and expanding them to 320 now?