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Your blog is great for generating leads, so use it!
When you're publishing content on your blog, you're essentially creating a potential to make a sale. Not all of your posts will result in a flood of leads, but after you accumulate enough of them, you should see a steady stream of highly targeted traffic coming in and that usually results in an increase in sales. Your blog can help you build up your lists to a point where each newsletter you send out can be an instant sales increase because of how many people now trust you. Yes, your blog can help you build trust among your following, so you need to use it in order to build up your website as well as build up the trust they have for you.
I have a few blogs that I post to all the time and my lists seem to trust every word I post because I never try to make money off of them. Sure, I do make sales off of my lists and the traffic that comes in, but those sales come from my strategically placed links and banners on the sides of my blog posts and pages I reel them in with the content and they sometimes make a purchase, the more I reel in, the more chances I have at making a sale
If you're not using your blog every single day, you're not doing enough marketing for your business. Yes, blogging is a form of marketing because you're writing content that could potentially bring in a lot of sales. And we all know that marketing is getting people to your website or business through enticing words on billboards, banners, text ads, guest posts, and even your content
In this discussion I'll be going over a few things that you can do to use your blog in order to help increase your lead generation tactics
Write up a mission statement
Knowing why you're doing something is always the first step you should take when blogging, designing, marketing, etc. You can't go in the right direction if you don't have a point to get to. It doesn't matter if you just started off blogging or you have been doing it for years, having a mission statement is something that will make you a better blogger guaranteed.
Your mission statement should go over who your target audience is, what your content strategy is, and what your core values are that drive your content writing.
Hiring some additional help
Many times we get overworked and we don't want to go write a long blog post in hopes it will bring in a lot of traffic down the road. You could also just be a bad writer and not want to produce content because everyone will see it's low quality, but that's not a problem because there are always writers out there that will get the work done for you!
You can go one of two routes when bringing in some additional help
Rewrite your own content
- Hiring a recently graduated journalism student - These writers will always be looking for a job, so they will likely jump on the opportunity to write for you, no matter the topics you have. They're like a struggling artist and need money, so they will gladly come on board. The downside of this is that they will be looking for a steady paycheck and a lot of website owners and bloggers can't afford to hire someone full time
- Bringing on a freelance writer - There are thousands of freelancer writers out there, myself included, looking for another project to work on. All you have to do is search for them and pick the right writer for your blog
Some people will say this is re-purposing your old content that already showed some success, but you're really just rewriting it and turning it into a new blog post. Basically, you're targeting the same keywords but you have different titles, descriptions, and the body of the content is different but contain the same keywords.
You will only want to rewrite your past content that showed some success. I say this because you already know what worked in the past, so why change something that was already doing well? You'll basically be building on the success of the previous post by targeting the same keywords with a different post
Show people a behind the scenes view
People always want to have a personal connection with a brand they like. Companies always want to talk about how great their products or services are, but why not shoot a short 5 minute or less video and show people what you guys and girls do behind the scenes?
Basically, you'll be opening up the curtains and showing your visitors and followers who is running the show and how it all operates. You can go around the office and sneak up on people who are doing work, then asking them spur of the moment questions, resulting in extremely honest reviews. People will see your video and know the responses are honest because it's difficult to act like you're scared and excited at the same time lol
Be honest in your videos because people will see this as you opening up and letting them in. People want to feel like they're a part of your business, and if they do, you will see an increase in sales and even social media shares
You can even talk about some problems you had and how you overcame them. You don't always have to be super excited, but you should never be a Debbie downer the entire time in your video lol
Have a diverse approach to everything
Having just one approach to everything is never a good thing because no two people are the same. Your could see a great response to an ad on Facebook but almost no response to the very same ad on LinkedIn. This is because Facebook and LinkedIn, even though they're social networks, have a very different user base. For Facebook you will need to be more friendly and open about what you're doing or selling where as on LinkedIn you will need to show profits and statistics since the majority of people there are business owners.
Different people will react to different marketing tactics, so you will need to play around with all of the platforms to see what works best for you and your blog
A good thing to practice is to share your blog posts on social platforms and see who reacts. See what type of demographic is responding, sharing, or liking your content and then specifically target them within your ads. This will help increase your engagement and we all know that will lead to more sales in the long run
If you're not using your blog to help generate leads, you're doing it all wrong. You need to contantly be adding quality content, rewriting old posts that were successful, have a diverse approach to your marketing, show people what you're doing behind the scenes, and of course have a mission statement so you can stay on track and see where you're going along the way
Blogs are a great way to generate leads, so get out there and start using it to build up your business!
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