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7 steps to become a social media star in your industry



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7 steps to become a social media star in your industry

No one will argue with you if you decided to say that social media has completely changed how we live our everyday lives, because it has.  Social media is more than just a place for you to post a new status for your friends to see, it's evolved into a dating scene where you can find a love match to using it as a source of business leads for your company.  There are hundreds of millions, maybe even billions, of people logging on every day to their preferred social media platform.  This means that there are likely a lot of competitors trying to target the same masses of people that you are, making social media for business very competitive.  You should definitely be on a few social media platforms, not just Facebook, if you're trying to be a social media start for your website or company. 

It's not an easy road, but these 7 tips below might help you along your way.  Success won't come overnight, but it will come if you stick with it and don't screw anything up lol.


You need to be an expert at something
Before someone will begin to follow you on a social platform, they need to see you as an expert within your niche or industry.  It doesn't matter what type of website you're running, you need people to see every word you say as the only truth about your niche or industry and you will be well on your way to social media stardom.

You can't just post content about what you know, you need to interact with your visitors when they comment on your Facebook page, Instagram post, LinkedIn page, etc.  If you're not talking to them, in real time or close to it, you won't be seen as an expert as much as if you were actually responding to questions with detailed answers.

Again, it doesn't matter what you're an expert in as long as you can back it up.  If you claim to be an expert at custom cars, you better be showing your work and backing it up if someone claims a different shop did the work you claim is yours.  You know what you're doing, show the people that you do and get them to see you as an authority in order to boost up your social media stardom 7 steps to become a social media star in your industry


Work across multiple social media platforms
Remember when I said you need to be on multiple platforms?  By working across multiple social media platforms you're basically spreading a wider net in order to bring people in to see who you are.  If you're on the big ones like Facebook, Twitter, Pinterest, Instagram, and LinkedIn you might be spreading yourself too thin.  You'll want to pick your top 2 or 3 platforms and master them.  After you've mastered the first 2 or 3 platforms, you can move on to another 2 or 3 and keep the stardom train rolling on 7 steps to become a social media star in your industry

What's nice about most of the bigger platforms, you can interlink them and only post to one or two and you're done.  Posting to Instagram will automatically post to Facebook because they are owned by the same company, which is extremely convenient because you don't have to log into multiple platforms to post the same thing.  Another way to do this is to invest in HooteSuite and automate all of your social media marketing 7 steps to become a social media star in your industry


Testimonials are BIG
No one is seen as a star on social media if they aren't getting positive reviews.  Sure, you can ask your friends and family to post reviews for you so you can get them started, but that's not the most legitimate way of going about this.  I'm sure there are a lot of companies that have some falsified reviews, but they're needed in order to outweigh any negative reviews and push them down so no one can see them 7 steps to become a social media star in your industry

If you don't want to start off with a few reviews from friends and family, you can encourage customers and other readers to leave a positive review on the platform of their choice.  Hopefully their platform of choice is something that shows the reviews right when you land on the page and you don't have to search for them 7 steps to become a social media star in your industry

The more people who are talking positively about you, the better you'll be seen by the masses.



Show that you're better than your competitors
It doesn't matter what niche or industry you're in, you will have competitors.  You will need to show, and prove, that you're the best within your industry so your followers will stick with you and not go to them.  I wouldn't go out there and talk about specific people and websites in a negative way, unless their spouting off words that are clearly false. 

You don't want to confront a competitor, because if you end up being wrong, you'll look like the dummy and people will see you less as a star and more of a troll.

Basically, try to avoid calling out your competitors at all and focus more on building your own authority.  If your competitor calls you out, you know you'll be right, and you can put them in their place which would make you look better than them 7 steps to become a social media star in your industry


You must be consistent
I can't express this enough, you MUST be consistent with your posting and content in order to ever be seen as an authority or a social media star.  If you're posting once a day for a few weeks and then take a month off, people will begin to forget about you, and that's never a good thing 7 steps to become a social media star in your industry

People aren't as loyal as you would think, they will move over to your competitor without much hesitation.  If you disappear for a few weeks, don't expect your following to be loyal and wait for you to come back, because they won't.  The more consistent you are with your posting schedule, the more loyal your followers will be with you 7 steps to become a social media star in your industry


Switch up how you promote stuff
You may only have one thing you want to promote to your following, and that's just fine, but you'll need to switch up how you actually promote it to them.  No one wants to see the same exact email promotion coming to their inbox, so you need to switch it up a bit.  You'll need to switch it up between using a testimonial to posting photos of people happy about your product, service, or just you helping them out for free.  You can also use blog posts as a sort of advertisement to promotional videos talking about your services, webinars, and/or products. 

You'll never want to post the same link within an email 50 different times, unless it's in a signature, so try to vary it up.  The same goes with videos, testimonials, banners, blog posts, etc.  People want to see new stuff being said about you, and in different formats, so start churning that out and watch your stardom rise 7 steps to become a social media star in your industry


You need to be a guide to your followers, show them the way
If you want your followers to really be loyal, you need to guide them on their path towards success or just keep them happy.  You don't need to make them a million dollars, you could simply be showing them the right way to knit a sweater lol.  As long as you're helping them out along the way, they will be more loyal to you than if you were to just post a "how to" article on your website.

If one of your followers is doing well, call them out in a positive way and congratulate them for their success.  They will be more loyal to you for recognizing them and the people watching your social media profiles will see you're a real person that acknowledges their followers for doing good 7 steps to become a social media star in your industry




In Conclusion
Becoming a big social media star is a difficult thing to do because the journey is so long, but it's not impossible.  As long as you stay on top of your game, you will see your following grow each month to the point where you're the main person to go to for anything related to your niche or industry 7 steps to become a social media star in your industry 



Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

Comments

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Judas2018

I think people should focus on becoming a social media personality, instead of star. A personality is a person who operates within a certain space on social media. This individual represents a topic or point of view. Whereas a star is solely interested in fame and propping themselves up higher and higher. The best social media personalities will tell ya, their fame was accidental or incidental.




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Martinsx1

I think personality is good as well as being a star. Both compliment each other. There is no way you are going to be a star without having a great personality.

What one needs to do is find a way to make his or her services to speak exactly what his personality or stardom portrays, and that way people are definitely going to stick with you for long.




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Judas2018

The problem sometimes becomes the person trying to make themselves the star, instead of the company or brand. You should be one with your brand. Promoting it comes first and foremost. Sometimes - people become stars because of their brand. Then they try and ride that wave into becoming a famous person. Whereas for example - many social media founders are not stars. But their brand is. If I saw the founders of twitter or reddit or snapchat walk by me while I was shopping downtown - I wouldn't recognize them. Yet almost everyone has heard of the brand names twitter, snapchat and reddit.




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Corzhens

Not everyone can be a star, as the saying goes, so we might as well settle for being a social media personality which means the reputation is good and there are followers who believe in you. It is building your brand that matters in social media so that your posts should be sensible all the time and that you have something to share. Posting for the sake of having a post usually leads to a nonsensical post that may ruin your reputation.




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JoeMilford

I think that all of these suggestions above could be applied to other businesses as well and not to just social media or "being a star overnight", etc. I like how you suggested that there is more than just being a genius regarding your content--one also has to create a community around the content and those who are interested in in through interaction and correspondence. This type of interaction, of course, can lead to great testimonials too as people begin to trust you and appreciate what you are providing to them.




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Adesuwa08

JoeMilford I agree with you on this, I commented below stating that social media celebrity is not worth it, you have to be business oriented with it. But this write-up was just talking about social media stardom which is not so cool, because acquiring all the whole social media fame doesn't make your bank account larger.




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Martinsx1

@Adeswa08 Are you sure about that, because I believe that those with fame always find a way to become brand image and so, that definitely booms their bank account. Don't you think so?




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Martinsx1

Testimony are great for any kind of business, it's what propels people to go into such investment because they are seeing other people's testimonials about dealing with such business.

So therefore, I totally agree with you on this note that finding a way to incorporate testimonials in business plans will definitely make it profitable and progress well.




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kgord

As usual you have given stellar and helpful tips Razzy. As Joe Milford has said though, I really think all of these tips can be applied to brick and mortar businesses as well as those that are online. It is just one of the things that we might look to do to star in our own life.




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TommyCarey

They definitely can 7 steps to become a social media star in your industry

Building up your social media presence is a great thing to do for your business, digital or brick and mortar, and will usually increase your sales. In fact, a lot of marketing tricks can convert over to a brick and mortar style business if you tweak them slightly 7 steps to become a social media star in your industry




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Martinsx1

You are damn right @Razzy, social media is very effective tool in getting virtually all the audience one actually needs to turn into potential customers or patronizers. So it's paramount not to take activities on social media lightly.




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kgord

Oh yes, I total agree with this. I think alot of the tips and tricks transfer over so that you can get the kind of help you need on social media as well as with your brick and mortar business as well. It is just one of the great choices that we might look for in social media, and ways to get it to kick in with any kind of business.




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augusta

Splendid ways of becoming a social media star,of course as a star one must be on almost all social media platform and be miles ahead of your competitors.Be a great innovator,creative influencer and a valuable ambassedor to propel your activities to an enviable height.With your tips any one that what to be a star on social media can use those to succeed.




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Barida

Being on all social media is one core way we can get along what we do on the social media space. You don't expect things to go easily like that, but understanding the market can be a way to keep things working for the better.




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Martinsx1

@Brida I have come to understand that nothing good comes easy in this life, be it working as a freelancer or any other kind of job. It requires a lot of time and dedication with hard work as well before success comes knocking.




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Martinsx1

Reading this is very easy but truth be told it's more easier said than done. But should anyone find it within himself or herself to actually take those tips and steps, definitely success is awaiting such individual.




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vinaya

If you are a celebrity sort you are automatically a social media star. For general people, it is really difficult to become a star on soocial media. In order to become a start, you need a huge fan following. In order to build huge fan following you "need to be an expert on something."
Working on multiple sites is also very important. People will trust you more if they can find you on various platforms.




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Martinsx1

Being a social media star doesn't just come to someone out of the blue. First one can attain that by starting up with a blog and be very active with. Take for instance here in Nigeria, everyone knows about Linda Ikeji because of her blog. It took her a while to get to that level and she is reaping the effort now.




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vinaya

Yes, it takes time to get into that kind of position. You need patience, dedication and years of hard work. However, for some people becoming a social media star comes easily. For instance, I have an acquaintance. He is a teacher, he has taught in schools, colleges and universities. He is very popular with his students. He is a kind of star on facebook, he has almost 5000 friends and followers and when he posts, his status will be liked and commented by hundreds of people.




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Adesuwa08

I agree with you with some points here, but trust me not everyone wants to be a social media star, and all those slay king/queen things.

I was once like this, wanting to get all famous on social media with so many likes and comments, I had but that changed when I couldn't account for the data I was using to acquire that fame. Businesses is what people should advertise on social media, not how to get to known and gain popularity on social media, because from my own personal experience it doesn't pay.




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JoeMilford

Well, if I did get famous on social media because of my content, worth, image, or writing, then of course I would gladly accept that, but it is far from my first goal while working on online businesses and transactions with others. I don't have any problem with people who want to become big social media personalities, but I think my purpose and inclinations are elsewhere.




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Rumu

@joeMilford, @Adesuwa08...I won't say i agree with just one amongst you two, I agree with both of you because you're literally saying the same thing. Social media fame isn't worth it, at least not for me. Asides the fact that it takes away all valuable time and efforts which should have been channelled elsewhere, it also compels people into creating false persona about themselves, am talking about being fake.

For me if social media isn't uses for meaningful things like promotions(not self), marketing or advertising some product or business, i don't think it's worth it. We already have too many celebrities on social media, one plus unknown star wouldn't make a difference.




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Martinsx1

@Rumu I believe even though one might seek to be a star on social media but it's definitely going to help such person in promoting his brand and services, coupled with the increased fan base, such would promote his chances of doing better.




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Martinsx1

Slay queens and slay kings, seriously? Are those ones really sure of how to make a living off social media apart from living a fake life on social media. Those ones are just nuisance to social media.

It's the wise ones that actually know how make a good living off the social media network. Those fools simply subscribe data and waste it online doing absolutely nothing.




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overcast

I think what I have noticed that being consistent and connecting with people always helps. You have to work really hard on that part though. I mean when you are being consistent and working slowly on one thing at a time, that adds up in lot of ways. That being said, social media is one industry requires a lot of skills. And one can't do things overnight. We have to consider many small things that may add up in many ways.




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Barida

The skill needed is just the ability to communicate we with our online fans in a way that they will feel connected to what we do and and nothing much technical about that.




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overcast

Yes nothing technical. But in order to reach more people and using automation. We have to get technical. And we have to understand how to reach more people. And that's something takes time. Though I think social media influence is not that easy to have though. But one can start slowly and get on with it.




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Martinsx1

Communication is what determines whether you are actually getting people to take part in what you are offering or not. If you can't connect and communicate effectively with your potential clients, you are definitely not going anywhere.




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overcast

True having some sort of feedback loop definitely helps. And another thing is that it opens up other people into joining you. And this in turn slowly improves the way things are going to work out. I have noticed that some people work better in the social media if there are some really good options out there.




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Martinsx1

If you aren't ready to be constantly online and consistent with your work as a freelancer, it's best not to start in the first place because you are bound give its lots of time and attention.




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Rumu

It's actually great to have a social media account and a good number of following for your business. Am not a fan of self quest for social media fame, in saying so I mean social media campaigns should be aimed at reasonable and meaning things to the likes of advertising, marketing or promoting a business for awareness or expansion of the said topic.

I think a lot of the points mentioned and explained in the post are quiet valid and recommendable. It should mean a great deal for those looking to undergo my afore explanation on how social media should be used and not the other way around.




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Barida

It's proper to aim our social media campaigns on things like marketing our services and all that for that is the sole reason we should be on the social media network.




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Barida

Teaching our followers the way to go about certain things in the niche we are into can be a sure way to make them connect to us. Doing so is going to bring up the confidence they have in buying our products and services when the need arises.




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Martinsx1

Consistency is everything when it comes to working online or being a webmaster, it's definitely what is going to determine what makes you take up high stakes in the business and have a good reputation because your traffic is going to be off the roof.




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Corzhens

I agree with your point #1 that you need an expertise on something. Why would people be amazed when you are not an expert and just a so-so poster? But don’t worry if you are not an expert because the internet can provide you with enough information that you need to at least show a semblance that you are an expert on something. And when you get better at it then you can start exposing yourself in social media and maybe in a month’s time you can be a star on your own terms.




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AmieBotella

This is a good read, however, i have mixed emotions on using social media platforms for my personal biodata. Well mainly because I've been bullied on my offline job through social media and I feel that any time someone can sabotage me through it. So I separate my personal information and business on social media. I feel like I can still showcase myself without being so active on the social media sites but visible on platforms that I feel is essential in my skills.




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Lynne

Reviews are really essential and I tend to agree with you. yes you can get family and friends to leave reviews for you and you can even buy them online... but there have been plenty of times I have read reviews on companies and I have spotted false reviews from a mile away.

In my opinion a much better way to do it is to give your real customers an incentive to do it. One of the things that I found worked like a bomb was offering coupons to my customers in return for their review. After a customer made a purchase from me I emailed them a link to leave a review with an offer of a coupon in return and as soon as they confirmed their review I emailed them a coupon code.

This method has more benefits - you get the review which was the main goal, but you also have given your customer a great reason to come back and buy some more. Big time bonus and I found that the majority of my customers placed another order with me.




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jaymish2

Great article.I have been an affiliate in the fashion niche.I have found that I don’t enjoy it as much despite the fact that I love clothes and I love to shop. I can’t offer any valuable advice to any one and I find it boring. I have decided to change niches to a niche I am quite good at and can become an expert and I’m sure I will be able to help and offer my expertise.




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