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How to turn $5 into a loyal client every time
A lot of people think you need to spend hundreds of dollars to acquire a regular client, but that's not true at all. In fact, I've actually acquired a client for less than $0.10 and they've been with me for close to 10 years! Now, $5 doesn't really buy you much these days, you can't even go to Starbucks and get a coffee with a muffin for less than $5 lol. Going out to eat usually costs much more than $5, unless you're going to McDonald's and ordering off of their dollar menu. But even if you do that, you'll have to be very strategic because $5 doesn't get you much ever there!
Think of it this way, would you pay $5 to get a client who purchases something from you that profits you $5? If you said no, you're going to fail at anything related to websites. There are plenty of us out there that pay more than $5 for a client, but we know they'll come back a second or even a tenth time to make a purchase. So, in reality, we lose money on the acquisition but profit a lot in the long run.
Before I go off on how to constantly bring in traffic, and make a sale from them all while not profiting from the first sale, lets go over how you can acquire a $5 client and keep them around for a long time!
Reel them in
For this, all you need to do is set up a Facebook page. I know you're now thinking "Oh, another Facebook marketing gimmick!" but this isn't one of those
You'll need to set up your page in a way that it will attract only the right people and push away the tire kickers. You don't have time to answer 1,000 questions from people who have no intention of purchasing, so write up some high quality content and get super targeted with the ad you're about to set up.
Your ad targeting will weed out all the tire kickers and only bring in the right prospects. Now, you might not get them to purchase on their first visit, but that's not a problem at all!
Re-targeting with Incentivized Opt-Ins
This is exactly how it sounds, you're going to use the Facebook pixel on your blog or website and set up a re-targeting campaign along side your main campaign. This campaign will only show to those people who have already been on your website, so you know they were interested in something at some point.
Re-targeting is a great way to get people to come back to your website and make a purchase. There are entire businesses that credit their success to their re-targeting campaigns because they work so well.
With most re-targeting campaigns, people just think "Hey, I'll get a different ad in front of someone that was already on my website and make a sale!" but it doesn't work like that all the time. What you'll want to do is offer them something for free such as a consultation or even a free eBook. People love free stuff, so show them how to get that free something and they will likely opt-in to your newsletter
Monetize your emails and posts
Now that you have people coming to your website for the first or second time, you should have monetized your emails and pages in some way so you can turn a profit. People will click on your ad and go to your Facebook page or directly to your website. After that they will either purchase something from you or, like most, they will leave and continue on their day like normal. Your retargeting campaign will begin to kick in and you will now get those interested people coming back in, and hopefully purchasing something or signing up to your newsletter.
Now, you have everything set up and are getting some newsletter sign ups. You can enter in a call to action to your emails and send people directly to a purchase page or you can send them to an article where they will hopefully make a purchase from you
The beauty of this is that they aren't likely to unsubscribe from your website, making them easy targets for your email marketing
If you don't know what a click funnel is and how to set up a PPC campaign, I'm glad you read this! This isn't a very complex thing to do, but there are a lot of moving parts that take time to set up. You don't really need to know any special coding or programming skills because a lot of it is just data input and analyzing the results you're getting. If you monitor everything, then tweak it to perfection, you'll start making more sales from dedicated clients for much less than $5 per acquisition
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