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4 ways to build your content strategy



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4 ways to build your content strategy

Website owners all over the world are fighting for the top spot in the rankings in order to increase engagement, sales, and traffic.  A proper content marketing strategy goes above and beyond just posting to your own blog.  You'll need to be sending out newsletters, post to your social media accounts, post to blogs, and various other things in order to get your piece of the pie.  Did you know that roughly 22% of online marketers running content strategies are successful at it?  This means that 78% of people, who are doing their content strategies, aren't successful at all.  That's a staggering number, and you can avoid being a statistic if you just buckle down and do the work lol.

Some more statistics for you to digest is that 74% of brands regularly go under and disappear from the earth because they go out of business.  There is also a statistic that roughly 60% of poeple believe that most of the blogs and websites they visit aren't posting relevant content, which means they will likely leave sooner than they should be.

Luckily, for most of the entrepreneurs out there today, their story is one of the best things they can write about.  If you think about it, it's a journey written out in article form that you're sharing with your visitors.  You can start a journey discussion and post every week or month until the end of time.  The content you will be posting is niche related, making it perfect to increase your rankings naturally 4 ways to build your content strategy

Even before your website or blog is fully finished, you can get the content generation machine up and running.  You can simply write up plenty of articles for your website and save them in .txt form with notepad.  This way you can just copy and paste them to your blog and website when you're ready to go and you'll start off with a bang 4 ways to build your content strategy  Starting off with a good amount of content is always best because people will come to your pages and navigate towards your other posts naturally.  If you only have 1 or 2 posts, they may not navigate past the initial blog post but leave your website without doing anything.

Below I'll be going over 4 ways you can build up your content strategy in order to dominate your niche, stay on top of the rankings, and be the authority people are looking for 4 ways to build your content strategy


Have an idea of what you want to do
You MUST see yourself as a publisher within your industry, if you don't, your content might suffer because you're not investing yourself into it.  Many companies actually have quality standards for the content that is being published to their blog.  If the content isn't high quality, and optimized, it won't make it to the company's blog.

You'll need to map out, months in advance, what you want to do with your content.  If you want to hit 100 posts a month, your goal is then 300 in 3 months.  You may not hit 100 in your first month, but if you end with 300 after month 3, you've hit your goal and you need to carry on.  You also need to think of how you can post on other blogs and websites in order to build up your own buzz within the industry.

Many companies now require their employees to create content for their blogs in order to attract more visitors through the search engines.  Think about it, if you have 50 employees who are all creating high quality content on a daily basis, posting to your blog and bringing in traffic you'll probably need more employees because of all the new clients and sales coming in lol 4 ways to build your content strategy

The down side of all this is that entrepreneurs and website owners can actually be their own worst enemy.  We all know how crazy our schedules can be, and this means we might not be able to post as much content to our blogs as we want to.  We will put in the time and then ditch the entire content writing plan because we aren't making money from it.  What you need to do is simply be patient and the traffic will eventually come in. 



4 Ways To Build Your Content Strategy


When you do implement a successful content strategy, you will always have more traffic coming in that will increase your sales, engagement, list size, etc.  In order to do this, you should work on the following:


Build up your audience
More than 70% of customers would rather read an article about a brand or product than seeing an ad about it on their news feed or when searching on Google, Yahoo!, or Bing.  For this reason, you should be posting quality content about yourself on other websites.  People will look up what others are saying about you prior to making a purchasing decision, and they may land on the content you posted.  Usually they don't read who posted it, so you can still convert them into a sale even if your business or website name is in the signature lol.


Automate your content publishing
When it comes to posting content, you actually don't have to be on your website to do it daily.  You can write up your content and then schedule it in order to go out at a certain time on a specific day.  Many successful bloggers and website owners will schedule content for a month, or longer, in advance in order to constantly have content coming out on their website. 

You will also have to automate your content marketing via emails.  Most will say this is email marketing, but what you'll be doing is linking to your last 5 blog posts and sending out your weekly newsletter.  This will help people see your new posts and they will then come in and read what you posted.


Make it a requirement that your employees post content
Many company's today are asking, more requiring, their employees to write up quality content for the company blog.  They ask their employees to do this because it's turning your entire workforce into a content generating machine.  Publishing 10 articles a month by yourself is simply to do, but if you're trying to do 300 a week it's a bit more difficult.  You can make it a requirement that all of your employees write up content, and you will generate massive amount of articles to pull in traffic from the search engines 4 ways to build your content strategy  You don't have to make your employees write up an article a day, I would suggest maybe one a week.  Having them create content is a great thing to do, but you have to remember they have a job to do and you can't hold them back.  Having your employees write up one article a week is more understandable, they can actually just write up what they did during the week and who they worked with or helped.  Your readers will like reading this content because it is still related to your niche 4 ways to build your content strategy


Multi tier marketing plan of attack
Plenty of successful bloggers and website owners have done a multi tier approach to their content marketing.  This isn't too difficult to implement, actually you're probably already doing it. 

Tier 1:  Adding quality content to your own website that will bring in traffic through the search engines and any PPC campaigns you're running on Facebook, Adwords, or BingAds.  Posting your daily content will help you in many ways, so you'll need to stay on top of it.

Tier 2:  Your second tier of content marketing is something like guest posting to industry leaders blogs and getting backlinks.  You can also create free ebooks and have them ready for anyone to enjoy simply by downloading them from your website or a 3rd party service.  You can also publish plenty of branded infographs and have them distributed to image sharing websites as well as post them as guest posts on other blogs and websites.





In Conclusion
You'll always need to have a strong content publishing strategy in order to overtake your competition.  If you don't think publishing content is a good thing for your business, you're not going to be in business for long or it will take 3 times as much work to capture a sale.  Publishing content has many benefits such as increasing your sales, increasing your search engine rankings, and making you seen as the authority within your niche.  So get started on your content publishing journey, if you haven't already, and thank me later 4 ways to build your content strategy



Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

Comments

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potentialwriter
Before writing your content, it's very good that you plan what you want to write about. Having your content scaled out first will help you write a lot of relevant points for the topic you are writing about. It's always excellent that you write an engaging content and ask your visitors to write feedbacks on a particular product.

Preparing your content strategy this way will help you a lot in building your target audience and will make Google, Yahoo, Bing and other search engines index your pages in no time.



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Corzhens
I find most of the contents of new bloggers to have no direction in the story that it wanted to convey. An example is a blog about a camera that the technical specs are discussed in the initial paragraph and then it will again be discussed in a different perspective in the middle and even in the end the specs again appear like it was an advertisement of the camera. That goes to show that the writer had no outline for a guide in writing.



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augusta
You re right with those top tips.Writing contents needs one to be conversant with the subject matter I believe this is the important strategy without knowing what the subject matter entails one bound to lack substance in the post.Getting employees to contribute would hassle free when everyone is on the same page.

When the niche is defined through the content, of course, getting a targeted audience looks simple because the content will definitely bring them along.



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Barida
I always run away from topics that I don't understand a bit all in the name of doing what is right for the blogs that I write on. It's important for one to be knowledgeable on the niche they go into to avoid stories in the future.



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DarthHazard
I agree. I tend to stay with the topics that I understand as well because it's just so much better to actually write content that you know quite well, that ensures that you're not just writing crap for your readers to read. Plus it reduces the time taken to write the actual content because you don't have to waste time researching



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JoeMilford
I really appreciate your tips here, and I am especially interested in automating my content. That would really help me out a lot in terms of my blog consistency and organization in general. This would also help me out a lot in terms of time management. I could take one day and write several blogs and have them each set up to upload on different dates. For me, personally, this would be an invaluable tool. I've net set anything like this up yet, but your post has got me looking into it.



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Barida
Bringing the employees to share their ideas on the blog can be one of the better to generate contents for the company blog and that will also ensure that they do their best in doing it the better way as well.



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overcast
Yes each employee sharing his content can in turn create content for the site. And that may help bring some new traffic. So yes that is one good strategy. And it can be properly executed if the employees know how to write. So each to their own on this. Hopefully things can be properly changed in this type of stuff.



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cmoneyspinner
I can follow all of your advice. Especially the Number 3 tip about requiring my employees to post since my employees are me, myself and I. I can not do that the Number 4b tip about Tier 2 Guest Posting. Not yet. I don't have the confidence in me, myself and I. But I'm working on it!



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overcast
Most of the hardwork goes into adding the content. And then building the backlinks. So that should be the strategy the way we are thinking on this. I guess building better content takes time. And getting people to read that is even more harder. So it all depends on how people are doing. I am guessing that content strategy is not going to be an easy task for many. It just comes and goes as well. I personally prefer to do things one at aa time. And hoping that would build the content strategy one on top of another.



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anwebservices
Multi tier marketing plan of attack is very important, as well as understanding real difference between marketing and advertising. Also knowing what your audience love to read most, so using analytics constantly and watch what is getting most views and best retention, helping you to understand what should be your next move and what your next article should be about or how it should be written. Perhaps controversial or passionate 4 ways to build your content strategy



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Baburra
I agree. If you want to monetize your site and really take it seriously then you have to learn and execute much more than what you would ordinarily do if it were just a hobby. I have my own blog but I treat it mostly as a hobby. If I were to take it more seriously and choose to more aggressively seek out profit from it then there definitely have to be many steps taken to turn it more into a business rather than just a boutique blog. I think many people confuse the two and sometimes think that just posting is enough and even though that has worked for some, it really takes a very unique site to pull that off.



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DarthHazard
Automating your content publishing is such a good idea but I don't think a lot of people bother to actually take advantage of it. Of course, some users just can't use it. For example, delayed publishing is useless to me because I'm in the gaming niche so there's no point in writing about gaming news and then publishing it later. You would want to know about the gaming news straight away



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Corzhens
Building up the audience should be a continuous chore. And the main reason your audience are staying is because of the relevant content. When they are reading something that is interesting to them, that is called a hook, they would be coming back because of the good content. For me as a reader, substance and relevance are the 2 main qualities of a good content that would surely arouse my interest. If the content has nothing in it then I tend to be gone for good.



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kgord
Yes, as usual you have some great tips. I think that the proper audience is key, and we need to make sure we are appealing to those who actually want to read our content and are interested in what we say. I guess it all goes back to having the right niche.



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Adesuwa08
Nice article dear you really said a lot, most people just go on content writing without a clue of how to do it, most times they flip and write about things that don't tally. I was a victim of these before, when I write contents I go off points and I got low reviews, someone tried relating to me that I was making a huge mistake with it but I didnt pay much of an attention to it, I found all their poor ratings and reviews on my content very offensive that I became verbally offensive to anyone who tried telling me the truth.

How to build a content is very easy stick to the topic and let it go with the title, then make sure you keep up with good spellings and grammars this is very important in content writing too, always have someone who reviews your works it will make you aware of your mistakes and errors. You know we writers sometimes don't like to be opposed especially in the context of our works, when someone gives you a poor rating try as much as possible to learn from the comment box and not take things personal.



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vinaya
Until now I have always published my post manually. However, recently I found scheduling post is a great way to ease your work and publishing fresh contents regularly. Writing posts and uploading posts in advance and then scheduling out to be published on a certain day can be very beneficial to the blogger.
For your business to be successful, you should always have a clear picture in your mind about your business potential. If you are not clear, how do you expect your business to be successful



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