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How to get the best ROI out of your influencer marketing campaign



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How to get the best ROI out of your influencer marketing campaign

When you talk about influencer marketing with an old school marketer, they likely won't understand what you're talking about since you're not working with major publications in order to send customers to a business.  Most of these older marketers will usually ask "How can you measure your ROI when they're just posting on social media for you?" and that will be covered in this discussion.  After talking to an older marketer and explaining everything, they are still on the fence and don't really want to risk any money on a system that isn't laid out and proven for them.

The reality of influencer marketing is that it's one of the best ROI marketing tactics you can do, if you're doing it right.  There have been plenty of studies, all with very similar findings, who say that influencer marketing is 16 times more likely to increase engagement with your brand and business compared to traditional marketing strategies.  There are also some studies out there that say if you're doing ifluencer marketing right, you will likely generate $6.50 for every $1 invested.  Now, I'm not math genius but I do know a good ROI when I see one, and a 650% return is extremely good How to get the best ROI out of your influencer marketing campaign

In order to launch one of the best campaigns you can when it comes to influencer marketing, you need to do the following:


Be sure to use the right influencers
I can't say this enough, you need to find the right influencers for your business, not just anyone will be able to help you out.  This is what most people get wrong, and they end up wasting their hard earned money on an influencer that might send then a sale or two, but the ROI is horrible.  You need to obsess over who your audience is and figure out where they are on social media platforms.  If you can do this, you will be able to figure out who is "talking" to them and these will be your ideal influencers, sort of.

This cannot be overstated. First and foremost, define your audience. Obsess over them. What details about their lives can you define and utilize in creating the ultimate demographic? You need to know exactly who you are targeting to find the influencers who will reach your audience.  The ideal influencer is the one who is engaging with their followers, which will inevitably turn into clicks to your website and a great ROI since you'll be making more sales.

A common mistake is hiring the influencer wh o has the biggest following.  You won't always get a great ROI with "bigger" incluencers because they could have inflated numbers, meaning they don't actually have the amount of followers that their profile shows.  People can do this by purchasing followers that are created with bots in order to act like actual people.


This is a long game to play
You won't get instant results when it comes to infleuncer marketing.  Traditional marketing, on the other hand, usually shows instant results but the downside of it is that it doesn't help build your brand for later sales.  You'll be building up your relationships with the influencer, the people following the influencer, and eventually the people who come to follow your profiles. 

You'll need to continuously work with infleuncers and other marketing methods in order to keep the sales flowing.  You should never stop, even if you hit a wall, because stopping is just admitting defeat and you'll never stay in this game long if you are giving up.


Give your influencer a reward
Everyone likes to get a bonus for doing a good job, your influencers will appreciate the same thing.  If an influencer is charging you $100 a post and you're making $200 or even $300+, be sure to send them a gift in the form of a $100 bonus.  Sure, you'll profit a little less overall, but what you'll gain are better posts from the influencer because they know you'll likely reward them if your ROI gets better. 

Don't do this on the first time, because their post could have been a fluke, so after a few posts you should be thinking about sending the influencer a sort of bonus or rewards as a sort of "Thank You!" since they're helping you make more money.



In Conclusion
Influencer marketing isn't always the easiest thing to do, but if you go through my discussions, or anyones for that matter, you will be able to get a massive amount of information in order to run a better campaign.  Infleuncer marketing isn't an overnight type of success, so you'll need to stick with it in order to see a great ROI.  You'll essentially be building up your brand on social media platforms through people who are already trusted in your industry, so it takes time.  Stick with it, find the right influencers for you, and you'll see a positive ROI coming into your business in no time.



Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

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anwebservices

Great post! Once again i would say "Be sure to use the right influencers" becausemost of them are specialized and influencing in one or few niches or one or few different social platforms.

Also i would add that if you looking for influencer in specific niche, it doesn't necessarily need to be marketer! It could be anyone with good influence. For example i am working on some local promotions of few different hospitality businesses in my city and i choose to use couple guys who are really well known in the city by most of people and everyone LOVE THEM. One is great soccer player another one is unemployed (volunteer) but very funny guy, talking very much, and every day have new jokes to tell. Both of them know nothing about marketing, but i know that "word of mouth" by them will have great influence on most of people who know them. Perhaps, if they say "Orange patisserie have the best mouthwatering ice cream in town" it will increase sales in that patisserie for next few days for at list triple How to get the best ROI out of your influencer marketing campaign People simply follow their sayings as crazy How to get the best ROI out of your influencer marketing campaign even if it's said as simple joke. BUT it work ;)

So choosing right person for infulencer marketing is really crucial!




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Corzhens

An influencer is one who has a lot of following. An example is a chef with a million followers in Twitter that he can be considered a good influencer when the niche is cooking or catering. Not all influencers are successful in endorsing products even if the product falls under the niche because it largely depends on the charisma of the influencer so that his followers will react favorably to his endorsements.




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overcast

I agree on the part of using the right influencers. I know many people who have 1 Million followers which are bot. And then there are some real people who have less followers. So you have to also consider that part. And invest onto real people and not bot. Because bots don't give results. And often the influences who use bot are going to have your investment on them tanked. So be careful with who you invest with as well.




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anwebservices

It doesn't really matter the number of followers influencer have, or does he use bot or not. What is important here is INFLUENCE, and what you get after using his service, and how you increase your sales by his service. I know it's hard to choose real influencer for specific niche, but in that case you need to do some research or use it's service for test, then give it a further go to improve your ROI




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overcast

Yes the thing about influence is one such person needs to have some sort of aura. And that makes things better for the product or service to go viral. I have seen some of the good looking folks on instagram going more viral. But some takes like years if they don't have that persona.




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Kakashi2020

I do think influencer marketing is very effective In getting conversions that's if you find the correct influencer for your product. There's a lot of so called influencers nowadays which are really fake influencers, so companies should always do their research because having views in YouTube doesn't mean anything as you know you can order and buy views nowadays.




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onlinephp

influencer marketing is a techinque that many still don't understand, though there is always money to earn for someones ignorance.




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treecko142

Yeah, people should really take advantage in using techniques not widely known by other people because this gives them the competitive advantage to improve compared to their competition in the industry.




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onlinephp

you got the point from the perspective i was viewiing it.




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Kakashi2020

I agree with you that influencer marketing is not at all easy because of the number of fake influencers joining the bandwagon for some easy cash. It does matter who the influencer is because it would have a big impact on the brand itself as well as in the results, getting just anyone would just be a waste of hard earned money. So profiling an influencer is a must. Good influencers are actors, actresses, sport personalities, basically the rich and famous and not just some nobody that can write.




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Judas2018

It really comes down to vetting your influencers for real followers. Many top accounts have fake followers which could be bots, spam accounts, dummy accounts, etc. Either way, your product is not being marketed to a real audience. Hence, it's a waste of money.




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treecko142

People should understand one of your points about influencer marketing being a long game; people just give up too easily in this and fail to reap the benefits because they gave up too early on the opportunity.




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kgord

Obviously, it has to be someone familiar with the topic that can give your brand a boost. I think it has to be someone well known in the niche so that people are interested in listening to them. It is just one of the things that are available to those who want them.




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Corzhens

When it comes to marketing campaigns, my take is always relevance. Your marketing venue should be conducive to your marketing promotion. For example, you are marketing about a website with the niche of food, it is obviously silly when you promote it in technical forums. With the influencer, he should be perfectly relevant to your niche. Again with the example, a chef who is an influencer is a good choice to endorse your product because he is relevant to food.




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