4 social media trends that you should get use to before 2018

Social media trends are always coming no matter what you do, so embrace them in order to gain more traffic and sales.  The end of the year is quickly approaching and you can't do anything about it, so get on the band wagon and start pushing these 4 social media trends already.  Think of it this way, either you start to get the ball rolling within social media marketing or your competitors will, and they will take the traffic and sales that should have been yours.  Do you want to lose to your competition?  I didn't think so!

Social media is ever changing, so you'll need to be flexible when it comes to marketing of this type.  In order for all of this to work, you need to do a bit of research on what they current trends are and how you can utilize them for your own benefit.  If you get use to what is working right now, it will make everything easier when we transition into 2018.  You don't want to be left behind when it comes to social media marketing, so stick with it and up to date

In this discussion, if you haven't figured it out already, I'll be going over 4 social media trends that you should get use to before 2018 in order to be a little more successful each month.


Chatbots are here to stay, get use to it!
If you've been living under a rock, or just haven't read up on the latest trends, you aren't familiar with what chatbots are.  Basically these are bots that can send canned responses to your inquiries while you're away.  Think of the power these little bots hold when it comes to client satisfaction rates.  You have a little script responding to your potential clients and buyers with detailed answers while you're away so you don't lose any leads, sales, clients, etc.  Someone will ask a question and expect an answer fairly quick, if you don't get back to them right away, they will leave for your competitors.  With the chat bot, there is a quick response in order to keep the visitor interested and gives you time to get online if you're not already

These bots are getting made for almost every type of chat system whether it be on your own website or even through your Facebook page.  They're pretty easy to set up because of how user friendly the programming behind them is done.

Start learning about chat bots already


You need to think mobile
There are platforms like Snapchat and Instagram that require you to have a smartphone in order to access them.  Snapchat is 100% mobile but Instagram allows you to log in through a desktop or laptop, but not many people do since it's revolved around a mobile app anyway.  Facebook generates the majority of it's revenue via mobile devices, a whopping 84% according to some studies!  This clearly shows that social media platforms are getting a huge amount of mobile traffic from it's users, and you should be capitalizing on that.

Think of this trend switch for a second... Facebook was originally designed for desktops and laptops but is not getting the majority of it's traffic through mobile devices.  Facebook is very user friendly for anyone on a mobile device, and this is the main reason it's becoming more of a mobile app than an actual website.  Sure, it will stay up and running as a massive website because it's the smart thing to do, but it's pretty much a mobile app ran on everyone's smart phone lol

Everyone is going mobile and the trend doesn't seem to be slowing down anytime soon, so start capitalizing on mobile traffic and thank me later


Don't remove platforms from your rotation because they're similar
We all know that Facebook copied Snapchat with some of their most recent updates, but that doesn't mean you should remove one or the other from your campaigns.  Sure, they may look similar in ways and work the same when it comes to specific features, but that doesn't mean you should stop working with one of them.  Think of the reach each platform has and the devoted following, they're completely different at times.  The majority of people who use SnapChat may not use Facebook and vice versa.

By removing a social media platform from your campaigns because of similarities to another, you're just reducing your reach and that means less potential to make money online.

1. Snapchat is great if you're targeting a younger demographic
2. Instagram is great for targeting millenials
3. Facebook is great for targeting an older demographic

Each has it's strengths and weaknesses when it comes to targeting specific age groups, but not a single one of them should be removed from your advertising and marketing rotation.  Removing one social media platform simply because they have some similar features will just remove money from your pocket down the road, and we don't want that.


You need videos in your marketing strategy
We all know that when we go on Facebook we're going to see an ad on Facebook that is simply a short video.  We see these all the time because they work!  Videos tend to auto play when you're  browsing through Facebook, the ads will too, and that means your message gets through easier than if you were just pushing a text based ad.

If you set up your video the right way and optimize it for clicks, you will notice that you are quickly getting a bigger bang for your advertising buck.  People will be drawn in quicker to your video due to someone speaking to them and you're not having to rely on some fancy images to pull the eye towards your text.  You don't need to rely on the chance of someone stopping on your ad to read everything because someone is already saying the text that you want on the ad.

In short, videos are easier to get conversions with but if you can't make them yourself it will cost an additional investment to get started.  Don't let that scare you off, the investment isn't a whole lot because you can just advertise some white board videos that can be done for a few bucks




In Conclusion
You'll need to get the ball rolling on these social media trends before 2018 gets here because you never know what's around the corner.  We don't know what the next trend will be, so it's good to get use to what's popular now and master it.  If you don't start now, you'll just get left behind by your competitors since your traffic will go to the places that are mastering social media marketing.  Remember, social media is here to stay and you should already be working with it in order to bring in traffic and sales.  So don't wait until you see your competition being successful with something



Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy