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5 ideas to develop content for Facebook live and make money
If you're like me, you saw the Facebook Live feature and thought "How can I make some money off of this?". If that's what you thought, you're in the same boat as most online marketers, so don't worry lol. Live video is a hot trend right now and we will never know if it's going to fade away or keep gaining ground on other marketing methods, but time will tell I guess. There are various platforms that you can do live videos, not just Facebook, Snapchat and Instagram, even through those are the three major ones as of right now.
If you've been on your Facebook profile in the last 6 months, you've most likely gotten some notifications that someone has "gone live". You click on the notification and can see what's happening in real time with that person. The live feature has become so popular that roughly 20% of the videos on Facebook are now live streams. Crazy right? They launch a new service and it's already starting to take over as the primary video source.
Before I get into how you can make money with Facebook live, lets go through a quick list of what you'll need prior to going live and making it work for you:
- A smart phone, desktop, laptop or tablet with a decent camera.
- Your device needs to have a good microphone on it. The better the sound quality, the better chances people will stick around to watch your video.
- The pages manager app from Facebook. You won't need this if you're just using your personal profile.
- A quick guide that shows you exactly how to go live on Facebook (it's not difficult)
- A personality lol. No one wants to watch a wet blanket going live, you need so express some emotion in order to pull people in.
Now that you know what you need, and what you need to do prior, here are 5 ideas that will help you create content for Facebook live and actually make some cash off of it.
1. New Product Launches
If you already have a client base, then this idea will work well for you. Basically all you have to do is send out a mass email using whatever system they've opted into, hopefully you made them opt in, and let them know you'll be launching your new product(s) for first viewing via Facebook live. You'll need to have a link to the profile or page where your going to be launching your product just in case they haven't liked or friended you yet. Remember, they will get a notification that you're going live and if they aren't' following you, they won't know when it's happening.
You can set up a store on your Facebook page and it will convert better since the people are already on Facebook watching your launch. Another trick for this is to create an exclusive discount for anyone that is viewing, this will increase your sales as well.
2. Publish Product Reviews
Bloggers and social influeners are already doing stuff like this, but not many of them are going live with it. In the past you would have to do something like an unboxing video on YouTube, but even there, there aren't many people going live to do it. They're just recording the video, editing it and then uploading it.
As you're talking about the product, or products, you can then link to them in the comments for people to click on. These could be affiliate links or links to your own website where you're actually a re-seller of the item
3. Using Facebook live for live auctions
This could get a little tricky because not everyone will want to pay what they're actually saying they will. I'm not a huge fan of it but I know people who swear by it.
Basically what you're doing is putting up an item for auction, you'll start the bids low and build it up over the period of the auction, just like a normal auction. After the final bid goes through, you will then collect the payment from the winner and get their address so you can ship out the item.
You could auction off tons of different items. You can auction tickets to sporting events that are hard to get, expensive items you purchased at a garage sale for pennies on the dollar, the list goes on lol.
If you have a lot of items, you will want to cycle through them all to show the viewers exactly what you're going to be auctioning off at that moment. This will increase the amount of viewers who stick around because they might not be interested in your first item, but the second one has them intrigued.
Once you find a winner, you will then message them to continue the conversation. Collect your money via PayPal or in person and then exchange the item.
4. Hosting A Workshop
We all know what webinars are, and we know they're great at generating leads and sales. So why wouldn't we be using Facebook live to do the same thing? I mean come on now, it's a free webinar service lol
Some legitimate webinar set ups could cost you $1,000's but now we have live streams right from a high tech smart phone that is comparable. So why aren't many people using this to do workshops? It's simple, because they don't think of it lol.
Your workshop could be on anything. You could be doing a How To for web design, a How To for wood working, teaching people various methods to do something, etc. The options are limitless, and as long as you're giving away free info, people will come back time and time again.
5. Get Advertisers/Sponsors
If you already have a large following on Facebook, you can easily get people to pay you for a simple link within the stream. You'll need to contact related companies that your followers would like to see because that means there is a higher chance for a sale when you post the link.
You can even take it one step further and just talk about a product that the sponsor has. You will basically be reviewing the product because the manufacturer is paying you to do so. They might even let you post an affiliate link, but that's doubtful.
There are many ways to take advantage of live streaming services like Facebook Live, Instagram and Snapchat. You just need to work out the bugs and be diligent when it comes to something like this because it does take time to perfect it
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