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I am new in Google Analytics, Please guide me the difference between google analytics
acquisition and audience.
Well, it's really important to setup the Google Analytics on your website. because the Acquisition reports provide a window into your visitors' Acquisition-Behavior-Conversion (ABC) cycle.
And Google Analytics recently updated its layout. And added a child item which is “Acquisition” — which contains data
on how a site acquires customers, whether through ecommerce, lead generation, or fund raising efforts.While the definition of acquisition may vary between individuals, i think the premise is that a site has engaged a visitor, and caused him or her to
take an important action.
Which can also be know be splinted between Overview and Channels, "Overview” which is the high-level assessment of how your website is performing when it comes to gaining customers. Two key metrics are “Bounce Rate”
and “Goal Conversion Rate.”
For the audience i don't have much idea of that, but i think, they are the same, or have almost the same functionality.
"Channels" contain data that is similar to Overview, but with a more detail. for those interested in examining Sales, versus Leads, versus other non-revenue generating Goals,
And the Google Audience reports provide insight into characteristics of your users. e.g Network Mobile Devices.
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