Are custom themes necessary to be taken seriously?
Custom themes can be quite expensive especially if you are a start-up. But the benefit is that your website could look a lot more professional if it has a custom and unique theme that no other business or website uses. I notice this a lot with smaller web hosting companies. They tend to all have similar themes that can all be found on ThemeForest for around $40-$50. This does make them look a bit unprofessional because you would think that they do not have the funds to get a proper unique theme and that makes you wonder if they can be trusted with hosting your site. Does this come into your mind when browsing through websites?