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7 ways that will help turn your Instagram followers into customers
We all know Instagram is a powerful marketing platform, but do you know exactly how to use it in order to use it to it's fullest potential for your business? You can't worry about how many followers you're getting each day because you'll get discouraged quickly. You won't gain 1,000+ new followers a day in the beginning, it's possible to do later on, but not with a new account. If you do get 1,000+ new followers per day, you're the 0.01% of marketers lol.
You have to be different in order to stand out in your niche, and that means you need to post what others are afraid to post or something that makes waves. You can't be seen as all the other people or companies in your niche, you need to be different.
If you show up just like everyone else, you will not be able to sell your services at a higher price than everyone else. You'll be seen as the same service but with a much higher price for some reason. Be different and you can charge a little more than your competitors. Now being different may be as simple as having amazing customer support which pleases everyone and also gets you known. Making people happy is one of the easiest ways to get referrals, shares, followers, mentions, etc.
So what makes you different in a way that you stand out from your competition? Will people want to pay for your services even though they've never heard of you?
In this discussion I will go over 7 ways that will help turn your Instagram followers into customers.
Your Instagram Bio
Tell visitors to your profile why they should follow you and why they will benefit from it. They could simply gain knowledge through your posts or enjoy the images because you're putting a smile on their face. You can add a link to your bio in order to funnel traffic to your website, which will increase the chances of getting an email sign up or sale
Add value to your posts
Figure out what makes you different and add value to all of your posts. This will help you increase the amount of followers and sales you're getting because people will love your posts. Each of your posts will need to have content added to them in the description section giving away something of value, whether it be the content itself or you're actually giving away something for free
Make your posts about your followers and not yourself
You can begin to stand out by focusing on your followers and not your own business. A lot of businesses fail in this part of their Instagram marketing because they're too busy trying to push themselves that they forget about their followers.
Talk With Your Followers
Ask your followers questions and respond to anyone that answers. This will increase the engagement on your posts and likely bring in even more people through the internal search system.
Don't be afraid to get controversial
Your goal is to bring in your target market and repel everyone else, sort of. You don't want to belittle everyone who isn't going to purchase from you, but you don't need to be entertaining everyone who isn't interested.
Be real with your audience because they will know if you're fake or not. Being different than your competitors stands out and is great, but if you're not real with your followers they will know it and call you out. You can do this by letting them into your real world by posting videos of you at the office, you at an event or just out to dinner.
Transformation NOT information
Your competitors will focus on their products and what they are all about, but you can get a little more advanced than that and focus on why your products and services benefit the consumer aka your followers. You can talk about how if they work with you they will get increased sales, more traffic, better designs or whatever it is you're selling. You will need to cover that how working with you will alleviate their stress levels, reduce their work load and make them happier all together. This will position you as a leading authority over time, which is always a great thing
Getting your followers to turn into life time customers can happen pretty quick. All it takes is one single post that gets them thinking, in a good way. They will see your profile as something they need to pay more attention to, and this will help you increase your client sign ups
If you're not already marketing on Instagram you will need to start immediately. Instagram is only getting better by the day and more people are beginning to become authorities through it. People have literally become famous solely because of Instagram, and that just shows the power it has. You can be a nobody and then a somebody overnight
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